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Digital Reputation Management: Strategies for an AI-Indexed World
Over the past ten years businesses have worked hard to improve their online reputation. The most common strategy was burying negative news by publishing positive, search engine optimised (SEO) content that pushed the negative information to the lower pages in search results.
The technique of burying negative information is a thing of the past. AI has changed this idea as now results are not simply a display of links that you click on, but AI provides conversational answers directly at the top of search results, taking information from numerous trusted sources to provide the most accurate answer.
While AI is taking centre-stage and is no doubt powerful, it does introduce a number of challenges when it comes to your digital reputation management.
It is possible for AI to generate inaccurate or misleading answers that can damage your reputation. A mistake in its summary can have an instant impact on your digital reputation. At the same time, AI models tend to prefer sources with a high domain authority and strong online presence, making it harder for less established brands to get referenced.
It's important that your crisis management strategies are proactive, helping you protect your digital reputation with AI taking control.
This strategy involves creating highly-authoritative, relevant, and well-structured content, following the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) Principles. This increases your chances of being cited by AI, rather than the negative content that may not be as authoritative, relevant, or well-structured.
Creating high-quality content is the first step, now AI must find it and see it as authoritative. You can publish your authoritative content in your own website, blog, or social media pages. We also recommend publishing your content on external authority sites to improve your credibility, while prioritising acquiring high quality back links.
Influencing AI is a process that requires regular monitoring and adjusting. While you cannot gain insights as you can with SEO, you can gain useful information by running simulated queries to see how the AI summaries are evolving. If you see inaccuracies or negative information, publish new, authoritative content addressing the inaccuracies. Remember to report the inaccuracies to Google or the LLM provider.
Digital reputation management has evolved considerably with the emergence of AI. Focusing on creating high quality and authoritative content with regular monitoring and adjusting is an effective strategy to maintain your reputation online in today's AI-driven world. Do you need help with your digital reputation management in today's AI-indexed world? Contact Genie Crawl today to find out more.
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