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Do Google Business Profile Posts Help Improve Local Search Rankings?
Your Google Business Profile (GBP) is one of the most powerful tools to boost online visibility if you are a local business. Many business owners already understand the importance of online customer reviews, accurate information, and high quality images, but they overlook Google Business Profile posts.
Google Business Profile posts are short updates that appear on your profile, enabling you to share any news, events, products, promotions, and helpful content. But does this help to improve your local search ranking?
In short, the answer is Yes! GBP posts support stronger local rankings, but not how you think they do.
Before you understand the role of GBP posts, you need to have a better understanding on how local rankings work. Google uses three key factors:
Google Business Profile posts help to influence relevance and prominence, helping Google understand your business, helping you improve your ranking in local results.
Google Business Profile posts are not direct ranking factors, but they offer indirect benefits that can improve your local search performance:
Google rewards profiles that are updated regularly. When you post consistently, it signals your business is active, engaging with your customers. Regular posts communicate to Google that your business is operations, information is relevant, and you are actively providing your audience with value. This freshness helps your business appear in Map Packs and local search results.
Google monitors how your users interact with your Google Business Profile, taking clicks, calls, website visitors, direction requests, along with post interactions into account. When users click on your profile, Google sees it as a positive signal. With increased engagement your prominence is boosted.
Every Google Business Profile post provides you with an opportunity to target keywords, services, locations, products, and unique selling points. Remember not to overstuff your keywords, rather use descriptive keywords that helps Google understand your business.
Google prioritises businesses that provide what users are searching for. Regular posts help to highlight offers, promote seasonal services, announce events, showcase new products, or drive appointment bookings. The more actions your customers take from your GBP, the stronger your profile is in Google's ranking system.
When your GBP is complete, active, and content-rich, it boosts customer confidence. Users that trust your brand are more likely to leave a review, choose your business over your competitors, or return in the future. Reviews and returning visitors influence your local rankings. Google Business Profile posts help build trust, showing you are engaging with your customers, invested in their experience.
To get the best local SEO benefits from Google Business Profile posts, you will want to follow the best practices:
Google Business Profile posts won't push you to the top immediately, but they do support stronger local rankings by improving your relevance, prominence, engagement, conversions, and customer trust. Call Genie Crawl today for help in ensuring your GBP is active with regular posts.
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