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E-A-T & EEAT in 2025: How to Prove Expertise, Experience, Authority & Trust
As you know some web pages perform better in search results than others. Have you ever wondered why Google trusts more sites than others? The answer lies in Google's E-E-A-T principle.
E-E-A-T isn't another buzzword, it is an important factor that determines whether your content is credible and authoritative. Google needs to understand whether your content offers credibility and value.
Google's E-E-A-T principle standards for Experience, Expertise, Authoritativeness, and Trustworthiness. These are the factors Google uses to determine if your content is reliable or not. Websites with a high level of E-E-A-T enjoy improved rankings.
Your experience of a topic should be communicated in the content you produce, enabling users to see the author is someone with first hand knowledge or experience. You can do this by adding first hand experience, linking to evidence, or including it in your author bio.
Demonstrate your expertise on a subject by citing credible sources, adding comprehensive author bio, or creating thorough content.
Build your business by consistently adding relevant, accurate, and valuable content, along with being mentioned in industry related websites and media.
Be trustworthy by providing transparency in terms of the author behind the content. You should have clear contact information for your business and the author, following ethical guidelines.
E-A-T (Expertise, Authority, Trustworthiness) was introduced in 2014, Google added the extra “E” for Experience in 2022. It is important to understand the principle and focus on it when writing about a topic you want to publish online.
Google prioritises content that provides first hand knowledge In order to showcase your experience you can:
Expertise is education, certification, or documented knowledge. Google values content that is written by specialists than written by people without expertise on a particular subject. You can demonstrate your expertise by:
Authority isn't something that just happens, you build it over time through recommendations from credible sources. To improve authority, you should:
Credibility is about accuracy and transparency. Google determines your credibility based on a number of elements:
Google's E-E-A-T principle improves SEO, increasing authority and credibility. Websites following these principles are prioritised by Google. You can implement the principles by focusing on experience, expertise, authority, and credibility throughout your content, while aligning with white hat and ethical techniques. Do you need help implementing the E-E-A-T principles on your website or in your content? Get in touch with Genie Crawl today and see what we can do to assist you.
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