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Easy Ways to Build Your Brand’s Presence on the Internet
The internet has changed how we work, play, and live, along with reshaping how businesses promote themselves. It doesn't matter what size business you have, what industry you are in, or where you are located, having a strong online presence is a necessity.
A robust online presence isn't just having a great website and social media account, it's creating a digital persona that represents your brand, engaging with your audience, while gaining a competitive edge. While the process may appear overwhelming, having a good brand presence offers long-term and sustainable results.
Social media videos are an effective and compelling way to engage with your target audience, delivering your message, while creating a memorable brand experience. You can publish in-depth YouTube tutorials to short and creative Facebook Reels. Video content is easily digested by your audience when you use a blend of information with storytelling that resonates with your targeted potential customers.
Social media video marketing can include:
Content marketing remains king in the digital marketing world, but still requires an effective strategy. Content marketing and search engine optimisation (SEO) work together to help you create high quality, unique, and valuable content that resonates with your audience and ranks well in search results, helping to drive free traffic to your website.
Content marketing can include a website blog, articles, and digital PR.
One of the new instruments that have grown in popularity is audio marketing. More people rely on their mobile devices where audio content provides a unique opportunity for you to connect with your audience.
Audio marketing can include:
PPC helps you stand out in a crowded market place, helping you be visible at the top of search engine results pages (SERPs). It relies on you paying for each click your advert receives, therefore you are paying for results. This requires careful planning and strategy with different platforms offering their own benefits. When you understand which platforms to invest in, you can enjoy a higher return on investment (ROI).
Some of the PPC platforms to consider includes:
Having a strong brand presence online is essential in today’s digital age. It's more than selling your product or services, it's ensuring you are visible to your potential customers when they need you the most.
With a strong brand presence online, you can:
When you build your brand presence on the internet, you effectively position yourself to improve trust, credibility, and recognition. Building your brand presence online takes time, dedication, and effort. While it may appear daunting at first, it's essential to your long-term success. Are you ready to push your business forward online? Genie Crawl is the Number 1 Rated SEO and Google Ads marketing agency, backed by more than ten years of experience, providing customised strategies that align with your goals. Contact us now to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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