Effective Techniques for Creating an Engaging Blog Strategy

Why You Need an Engaging Blog Strategy

It's not uncommon for two or more bloggers to focus on the same niche and the same audience. Without a strategy in place, you may intend publishing your blog once a week, but as you get busy, you forget to publish the blog at regular intervals. Chances are without an effective strategy, you are not sure what to write about and often choose the first topic that pops into your head. 

On the other hand, with an effective and engaging blog strategy in place, you will be reminded to post your blog regularly using effective keyword research, so you know exactly what to write about that will help the target audience, while increasing readers. 

Effective Techniques for Creating an Engaging Blog Strategy

Without a blog strategy in place, you may not reach your audience or drive readers to your blog. There are some effective steps and techniques you can use to put a clear and easy to understand strategy in place to achieve results.

Set Your Goals

The first step of any successful blog strategy is to define your goals. You cannot create an engaging blog if you don't know what you are aiming for. Maybe you want to improve your reputation in your industry, maybe you want to earn some sideline cash, or you enjoy writing and are creating a blog for fun.

With your goal determined, you can start focusing on the specifics. It's a good idea to set a target date to achieve your goals, helping you measure your success. 

Choose Your Niche

Once you have set your blogging goal, you need a niche Maybe you already have a blog and niche, but does it fit your goals? If you want to make money, you want a niche that can be monetised easily. At the same time, you need to make your niche selection with ease. The niche should be something you are passionate about, something you will enjoy writing about for many years. 

You can write down some possible niches, ranking them based on what you enjoy the most and how they can help you achieve your goals.

Know Your Target Audience

Based on the niche you selected, you will need to get to know your target audience. Are you writing for a specific age group? Are you writing for men or women? What education do they have? Where do they live? These are important factors that will help you create an engaging blog based on your target audiences interests. Your audience doesn't only influence your blog content, they influence the colour scheme and layout of your blog, along with what social media platforms you need to use to promote your content.

Keyword Research

The next step to creating an engaging blog strategy is to identify what keywords you will be using. Keywords are works that people use when searching the internet. There are numerous free tools you can use online to identify the best keywords associated to your chosen niche. 

Create a Content Calendar

This is an important step, listing the dates and content you want to publish. This helps you come up with engaging blog posts at once, carrying out your keyword research, planning your blogs. You can use a simple spreadsheet for this, ensuring you don't miss out on any publishing dates.

Execute your Blogging Strategy

Your strategy doesn't have to be perfect, it is not set in stone. You can revisit your strategy regularly, modifying it based on real time results. Set aside some time each week to produce the content you have planned. You will be amazed how simple it is to create engaging blog posts when you have the right strategy in place. 

Don't worry if your blog isn't set up yet or you don’t have time to manage your strategy effectively, the Genie Crawl team are on hand to help. Contact us now to find out more.