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Emojis in Meta Titles: Do They Improve CTR?
Adding emojis to your meta titles and meta descriptions won't improve your search engine visibility, according to Google, but they may improve click through rates (CTR). Why? They stand out from other boring meta titles.
The good news is that emojis are allowed in your meta data, but it does not help with your SEO efforts. It's also important to note that emojis are not always displayed in search results, even when added to your meta titles.
Google doesn't tend to show emojis, seeing them as disruptive, yet using them in your meta titles is allowed. There are times where they are displayed in Google results.
Anything that appears in your search result snippet can impact your SEO performance in a good or bad way. Tests have shown that using emojis in your meta titles does affect SEO. The results showed that using emojis had a significant impact on CTRs.
An example. A cocktail emoji shown on a cocktail page, can increase the CTR by eleven percent, compared to not using an emoji. While using a hamburger emoji on a burger site saw a rise in close to three percent increase in CTR when compared to meta titles that didn't add the emoji.
The use of emojis in meta titles can improve click through rates, as long as the emoji is relevant. According to Google, emojis in meta titles will not impact your ranking in search results, but can attract users, encouraging them to click on your link. At Genie Crawl, we recommend focusing on using relevant emojis that are not unprofessional or distracting.
If you are looking to create attention-grabbing meta data, contact Genie Crawl today. Our highly quality SEO services are backed by more than ten years experience, helping businesses achieve online success. Complete our online contact form now for a free evaluation and quote.
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