We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Entity-Based SEO: Why Google Now Cares More About Topics Than Keywords
In the search engine optimisation (SEO) landscape, when we mention an entity, we are mentioning anything that is singular, well-defined, and distinct that helps search engines understand and recognise.
An entity in SEO could be a place, company, event, person, or a concept. Entitles are essential as they are more than keywords, they have contextual meaning that search engines understand in order to provide users with relevant results.
While entities and keywords are similar, they serve different functions:
Now this may sound confusing, but to give you an example:
Using the keyword “Apple” in your content could refer to the fruit, an e-commerce website, or the technology company we all know. When used as an entity, the meaning is based on actual context.
Entity based SEO helps search engines connect users to the correct meanings, which means that search engines results are improved and more relevant.
Entity-based SEO is a process where you optimise your content for specific keywords and the entities the keywords represent. When focusing on entities, you improve the search engines ability to understand your content, aligning with Google's shift to semantic SEO. It also improves your chances or increasing your ranking, even grabbing a spot in rich snippets and Knowledge Panels.
Many digital markets have now changed from keyword based SEO to entity based SEO. In the past, we all focused on keyword optimisation, carefully placing keywords throughout the content. With major advances in natural language processing (NLP) and machine learning (ML), algorithms now prioritise entities and their relationships over keyword frequency.
Google's Knowledge Graph is a vast database of interconnected entities, along with their attributes. If you do a search for “Bill Gates,” for example. The Knowledge Graph will pull up all related entities, that can include “Microsoft” and “Meta,” helping Google provide accurate, complete, and relevant results.
Entities are important to how Google understands search intent and provides relevant content, whether it’s social media, voice search, or a physical product.
Optimising for entities can improve your placement in search results, such as rich snippets and the Knowledge Panels. These are enhanced SERP features that rely on data, pulling from authoritative sources.
When you incorporate structured data, you increase your chances of appearing in this prime spots. Appearing in these prime SERP spots, helps to:
Entity-based SEO is the future and Google is now caring more about topics than keywords to ensure it provides accurate and relevant results to users. By doing so, Google is effectively filtering out websites that have relied on keyword stuffing and manipulative techniques. Remember, Google and other search engines, are constantly striving to provide their users with the best search experience. If you need help with entity-based SEO, get in touch with the professional team at Genie Crawl today. Complete our online contact form now to secure a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
