We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Entity-Based SEO: Why Google Prefers Topics Over Keywords
Search Engine Optimisation (SEO) is constantly evolving. Traditional SEO focused on keyword density and acquiring backlinks. Over the years, Google's algorithm has become smarter, more sophisticated with entity-based SEO being at the forefront. This means there has been a shift from individual keywords to broader topics and entities.
Entity-based SEO is a strategy that focuses on the meaning behind words rather than the words themselves. Entities can be people, places, businesses, or even concepts. Google is able to provide accurate results by connecting related concepts, while understanding the context.
By prioritising entity-based SEO, Google is able to provide users with accurate results, providing:
In order to maintain your website performance and reach your target audience, you will want to implement entity-based SEO into your strategy. The Genie Crawl team have put some effective tips in place to help you optimise effectively:
Rather than focusing on keywords and keyword density, your website should be structured with topic clusters. Topic clusters are groups of interconnected website pages that are organised surrounding a main topic. They comprise of a main pillar page offering a broad overview and links to related and detailed pages that cover sub-topics. This makes it easy for website visitors and search engine crawlers to find information effectively.
Schema markup, also known as structured data, helps search engines understand the content you publish, helping to improve your online presence. Schema markup uses a vocabulary of tags to provide specific information about the content, its significance, and context.
Entity-based SEO focuses on high quality in-depth content that includes related entities to strengthen authority. High quality content is about providing your website visitors with value, providing them with engaging, relevant, and useful information that is well-researched, accurate, and presented clearly.
To be included in Google's knowledge graph, you will want to claim or create a Google My Business profile, use schema markup, and acquire citations. Google's Knowledge Graph is a database responsible for organising information regarding people, businesses, places, and other things that improve search results. It helps Google understand the relationship between different entities, ensuring it provides accurate and informative results.
Linking to authoritative sources and having high domain websites linking back to your content, enhances your entity recognition efforts, helping search engines understand how your content fits into a broad context. Focus on internal linking to provide seamless navigation and help search engines crawl your pages with ease, while acquiring backlinks, to build authority and reach a wider audience.
Entity-based SEO is essential, as Google prioritises topics over keywords in this evolving world of search engine optimisation. When you focus on topics, rather than keywords, you improve search visibility, establishing yourself as an authority in your niche. Are you ready to transform your SEO strategy in 2025? The Genie Crawl team are ready to assist. Contact us now to secure a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
