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Facebook Ads in the Age of Cookie Deprecation: Targeting That Works
Facebook Ads have had its share of challenges recently, from iOS14.5 negatively impacting targeting and tracking to tackling reporting biases. But now advertisers are facing new challenges, Google's removal of third party cookies.
Facebook has become the most successful social media platform in the world. It is also a main choice for paid social advertising. It is one of the third most visited website in the world, with over three billion monthly active users, making it an excellent opportunity for businesses to build brand awareness, reach their audience, and drive conversions.
Facebook Ads has become an important advertising platform for businesses of all sizes and in all industries. It offers a choice of advertising options including display ad re-targeting adverts in a choice of formats. You can choose image, story, or image advertising formats, based on your audience and goals.
But with a major focus on privacy right now, along with changes in platform providers and the elimination of third party cookies, targeting and tracking are being impacted.
Facebook Ads offers three excellent advert targeting options:
This is the most specific targeting option on Facebook Ads. It comprises of a number of targeting options including:
This targeting option enables you to provide Facebook with a source audience. The platform analyses your list, creating a persona, gathering an audience of users who have the same behaviours and interest similar to your source audience.
This is Facebook's machine learning and AI doing the targeting on your behalf. It is basically an automated version of broad targeting. Taking data from past conversion performance, pixel date and user interactions with previous ads, it creates a target audience for your business. If you want to retain control of your targeting, then this is not the right option for you. It is a simple option that provides you with less control.
In the age of cookie deprecation, there are three effective Facebook Ad targeting options that work. You need to analyse and create adverts that work for you, providing you with the best results. The good news is that you don't have to handle your Facebook Ad targeting on your own, the Genie Crawl team are here to help. Get in touch with us today to find out more.
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