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Facebook Ads vs. Google Ads: Which Is Best for Your Campaign?
We live in a digital world where digital advertising is essential to your business success. This means choosing the right platform to showcase your brand. The most popular advertising platforms are Facebook Ads and Google Ads.
Google Ads is a leader in search engine marketing, providing you with the opportunity to show targeted adverts where your potential customers are searching on search engines. Google Ads offers numerous strengths, including:
Weaknesses of Google Ads includes:
Facebook Ads uses the power of social media marketing to connect with users based on broad behaviours, demographics, and interests. Meta, that owns Facebook, also owns Instagram with over three billion global users. Facebook Ad strengths include:
Flexible targeting
Visually appealing – offer visually compelling ad formats to capture your audiences attention
Cost effective – lower cost per click (CPC) than Google Ads
Facebook Ad weaknesses include:
There is significant differences between Facebook Ads and Google Ads you need to be aware of. Facebook Ads tend to interrupt users while they browse their social media pages, known as interruption marketing, while Google Ads shows users adverts based on what they are actively searching for, known as permission marketing:
Online advertising is constantly evolving and it is important to understand the strengths and weaknesses of the top two online advertising platforms to make the best decision that aligns with your business goals. In reality, there is no right or wrong platform, they are both powerhouses when it comes to online advertising. If you have questions or need help with your online marketing goals, get in touch with the Genie Crawl team today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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