Facebook Advantage+ Shopping Campaigns: A Guide for 2025

Step-by-Step Guide to Creating a Facebook Advantage+ Campaign 

Creating a new campaign is a relatively straight-forward process. Follow the Genie Crawl guide to create your first Facebook Advantage+ campaign today:

1. Sign into Facebook Ads Manager where you design, organise, and access your adverts
2. Click on “create” to start a new campaign
3. Choose “sales” as your campaign promotion if you sell products online
4. Under Campaign Type, select “Advantage+ Shopping Campaigns”
5. Set up your parameters, such as time zone and currency
6. Enter your budget and campaign time line
7. Add photographs or videos, along with persuasive text
8. Select the option that allows Advantage+ to determine where adverts will be placed, you have the option to choose where you want them to appear manually, if you prefer
9. Check your settings, read your campaign summary, and then click on “publish” once you are 100% happy with your campaign

Useful Strategies

In addition to the above nine steps to create a Facebook Advantage+ campaign, we also recommend using some advanced strategies to improve the success of your adverts:

• Use dynamic adverts to ensure your adverts appear in front of the right people at the right time, offering personalisation that boosts engagement and conversions
• Carry out A/B testing regularly to test different advert variants and identify the one that best resonates with your audience
• Monitor and adjust your adverts based on performance

Useful Tips

Setting up your Facebook Advantage+ campaign is only the start of your marketing strategy. You will want to ensure that your campaign is optimised to secure the best return on advert spend (ROAS):

• Ensure Facebook Pixel is set on your website to track conversion and website traffic from your campaigns. This information also helps the algorithm determine the best location and time to show your adverts to increase conversions
• Use Facebook Audience Insights to get to know your audience personally, from their ages and hobbies to their social media activity
• Consider using lookalike audiences to put your advert in front of a wider audience that may be interested in the products or services you provide
• Retargeting is a great opportunity to target people who have already visited your website or have shown interest in purchasing a product without completing the process
• You can use Facebook's automatic bidding to optimise your spend, offering flexibility based on outcome 

Conclusion

Facebook Advantage+ is an excellent PPC opportunity for e-commerce stores, along with service providers, helping you ensure your advert is placed in front of the right audience at the right time. If you need help setting up and managing your Facebook Advantage+ campaign, get in touch with Genie Crawl. We are here to help.