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Facebook vs Google Ads: Which Platform Delivers Better ROI?
We live in a fast-moving digital world, where every click counts and every Pound matters. Businesses of all sizes are looking for platforms that deliver the most value on their advertising spending. The two that dominate the pay per click (PPC) advertising landscape is Facebook Ads and Google Ads. The biggest question many businesses have today is which platform delivers better return on investment (ROI)?
Unfortunately, we wish a simple question to answer, but the answer is determined by your audience, budget, industry, and campaign goals. Understanding the strengths of each platform, determining how they align with your objectives, helps you make a smarter decision, achieving the best ROI in the long run.
Facebook Ads ROI is determined by engagement. It involves reaching your audience based on their behaviour, life events, demographics, and interests. It's a passive experience as your audience is not on Facebook looking to make a purchase. At the same time, with the right strategy, Facebook can turn cold audiences into loyal, long-term customers.
Facebook Ads ROI is better when your goal is to improve customer loyalty, brand awareness, or lead generation.
Google Ads ROI comes from user intent. People on Google are searching for products and services. They are ready to take action, which is why Google Ads ROI is often higher when it comes to direct conversions.
Google Ads is effective for lead generation with higher conversion potential.
Facebook Ads
Google Ads
Both platforms can offer good ROIs, but you need to align them with the right campaign goals. While Facebook Ads drive more traffic for less, Google Ads converts fewer people at a higher cost, but they are ready to make a purchase.
If you are asking whether Facebook Ads or Google ads provides better ROI, the answer is, it is based on your goals. If you want to improve awareness and reach, then Facebook Ads will provide a stronger ROI, on the other hand, if you want conversions, then Google Ads is the way to go. Your digital marketing strategy shouldn't be using one or the other, it's about selecting the right balance. If this appears overwhelming, not a problem, Genie Crawl is here to assist. Speak to one of our SEO experts today.
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