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Forms vs. Micro-Surveys: Which One Converts Better?
We live in a rapidly evolving digital world where businesses are looking for ways to gain deeper, actionable insight from customers. Long-form surveys are less effective as consumer attention spans are shorter. Micro-surveys are game changers, revolutionising feedback collection. But what about contact forms? Which one converts better?
Micro-surveys are short, easy to complete surveys that consist of no more than ten questions. Unlike traditional surveys that take fifteen minutes or more to complete, micro-surveys usually take only a few seconds. They are designed to collect specific data from user in an efficient manner, focusing on a single topic.
Due to their short nature, micro-surveys increase the changes of users engaging with them and providing you with honest feedback. They can be sent via email, in mobile apps, social media, or on your website to capture feedback in real time.
Contact forms are an important part of lead generation, found on just about every website on the internet. They are a structured way for users to submit their information, helping you track and manage enquiries. They can also be integrated with your CRM system for lead management.
In general, micro-surveys tend to convert better than forms when you are looking for real time and low effort feedback. They are focused with high response rates, providing quick insights on specific issues.
We recommend micro-surveys as they provide real time feedback, fast response rates, while offering data-driven insights. They offer a fast and focused way to gather feedback in an engaging way.
While micro-surveys are better for conversions, providing you with data-driven insights, you must not forget the importance of forms. Forms help yo collect comprehensive information, while micro-surveys focus on a specific issue or topic. Do you need help boosting conversions? Are you deciding whether to use forms or micro-surveys? Contact Genie Crawl today for help! With more than ten years experience, we provide you with first class digital marketing services on an as-needed basis. Reach out today to find out more.
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