Search is evolving with users getting their answers directly from Artificial Intelligence (AI)-powered generative engines. These platforms generate answers, rather than providing links, which is why Generative Engine Optimisation (GEO) is essential for businesses today, ensuring your brand, expertise, and content are included in the answers and seen by your targeted audience.
Generative Engine Optimisation (GEO) is a specialist strategy which includes structuring, publishing, and distributing content that ensures AI models recognise you as a trusted source, referencing it when generating responses. GEO prioritises authority and expertise, structured content, brand mentions, and content that is designed to answer real user questions. Specialist GEO services helps your business be cited, summarised, and recommended by AI, rather than a ranking on a page.
AI-generated answers have reduced clicks to traditional websites, especially when it comes to informational and commercial research queries. If you have not embraced GEO, your site could become invisible, even if you rank well in organic search results. GEO is integral to your online success, ensuring your business appears in AI-generated results, influences buyer decisions, and builds trust, offering you a competitive edge.

As a GEO service provider, we help to elevate your online presence through generative engine optimisation:
Generative engines prioritise brands that show consistent expertise across numerous platforms. It strengthens your authority, aligning your content, leadership, and digital footprint.
Users that arrive on your website via AI recommendations are more intent-driven. GEO helps to attract visitors who are closer to making a decision, boosting your conversion potential.
GEO builds durable visibility. Once the AI models recognise your business as a reliable source of information, your content can be referenced and reused over time.
Many businesses today are still focusing their attention on traditional search engine optimisation (SEO). Adopting GEO early, helps you gain a competitive edge over businesses that haven't adapted to generative search.
Our specialist GEO services include:
Genie Crawl is here to help you prepare for the next era of search. Generative engine optimisation is a fundamental shift in how information is found and consumed. By investing in GEO today, you position your brand to be trusted, recommended, and chosen in today's AI-driven world.
Our Generative Engine Optimisation services will help you with a bespoke GEO strategy that aligns with your business goals, from optimising your content to boosting your digital presence, ensuring generative search engines see your business as a source of information when customers search online.
Book your free audit and proposal today and discover how your brand can appear in GEO results, turning your generative discovery into a great return on investment. Contact the Genie Crawl team now on 020 8099 7559 to find out more.
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.