We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Google Ads vs. Facebook Ads: Which Platform Delivers Better ROI in 2025?
Many business owners are confused by Google Ads and Facebook Ads. Each has it's own benefits and choosing the right one has a major impact on your return on investment (ROI). Google Ads focuses on search intent, while Facebook tends to focus on engaging an audience, developing brand awareness.
In this blog, we are going to compare Google Ads and Facebook Ads, helping you make an informed decision on the right one for your business.
Google Ads is a pay per click (PPC) advertising platform where businesses can display adverts on search engine results pages (SERPs) on Google, YouTube, and affiliate sites. The platform uses a keyword-based framework and ads are displayed when users search for the products or services.
Google Ads offers five advert types:
Facebook Ads is an advertising platform where you can advertise your products and services on Facebook, Instagram, Messenger, and the Audience Network. This is different than Google Ads, as Facebook Ads showcases your advert to audiences based on demography, activity, age, and likes.
Facebook Ads offers five advert types:
In addition to ROI, let's look at some of the key differences between Google Ads and Facebook Ads:
Google Ads place adverts on Google Search, Google Display Network and YouTube, while Facebook Ads appear on Facebook, Instagram, Audience Network, and Messenger.
Google Ads uses keyword and search intent targeting, while Facebook focuses on demographics, behaviour, and interest targeting.
Google Ads uses a cost per acquisition and a cost per click model, while Facebook uses a cost per click, cost per acquisition, and cost per mile (cost paid for every 1,0000 impressions) model.
Google Ads provides display, shopping, video and text advertising, while Facebook provides photo, carousel, video, and story advertising.
Google Ads is excellent for high intent searches with high conversion, while Facebook Ads is great for boosting engagement, brand awareness, and retargeting.
Google Ads can be monitored for keyword performance and conversions using Google Analytics, while Facebook Ads offers audience insights and retargeting through its analytics platform.
Now that you understand the differences between Google Ads and Facebook Ads, let's look at comparing the ROI for the two, helping you choose the right advertising platform to deliver a better ROI in 2025:
Google Ads tends to be more expensive per click, due to the fact that you are bidding on highly sought-after keywords. Cost per clicks vary on industry and keyword demand:
While Facebook Ads are cheaper, then do not necessarily improve ROI. Google Ads will convert better as users are already actively searching for products or services, while Facebook is best to promote products and improve brand awareness.
Google Ads are effective as users are already searching for solutions. The average Google Ads conversion rate is between 2% and 5%.
Facebook Ads are excellent for lead generation with lower conversion rates. The average Facebook Ads conversion rate is between 1% and 3%.
Google Ads and Facebook Ads are excellent opportunities to reach your target audience and the right is based on your business goals. If you want high conversions, then Google Ads is for you, but if you want to build an audience and boost brand awareness, then Facebook is the right choice. To maximise your ROI, you may want to consider using both advertising platforms. Take your business to the next level with Genie Crawl. Get in touch today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
