Google Business Profile Optimisation: A 2025 Checklist

This profile becomes your digital front door, the first impression your audience gets when they search for products or services you offer. It is a major deciding factor on whether they make contact with your business or head to one of your competitors. 

Google Business Profiles help to:

• Improve online visibility – Over 70% of consumers use Google Search to find a local business with 51% relying on Google Maps
• Increase trust – people use Google for accurate answers. When you appear in the top of results, it signals high quality, boosting your credibility and trust with your audience
• Valuable insights – Your Google Business Profile can reveal how you customers find your business, along with the keywords they use, and how they engage with your profile

Optimising Google Business Profile in 2025

Creating or claiming your Google Business Profile is relatively straightforward:

1. Log into your Business Google Account
2. Add business information
3. Verify your business
4. Engage with your Audience

Logging In

The first step to creating your Google Business Profile is to log into your business's Google Account and select create a profile. Add your business name, or see if it appers in the list of suggestions, claiming it as yours.

Next you need to choose your business category and confirm if customers can visit your store, along with adding your operating hours.

Adding Business Information

This step involves entering your service areas. You can add up to twenty areas for multi-location businesses. Ensure you maintain consistency across all platforms, ensuring your GBP matches for Name, Address, Phone (NAP). You will need to add a description about your business along with operating hours.

Add high quality images showing your offices or store, your products or services in action, and other relevant images. All should be high quality and provide value.

Verify Your Business

With your profile all set up, Google is going to want to verify your business. Based on your location and business type, you may be offered phone, text, email, video recording, live video call, or post.

Each of these methods has it's own steps to complete. If you select live video call, you may need to show your physical location, along with proof of ownership during the call, while if you choose post, they will send a postcard with a code that you enter into your profile. This process can take up to five days

Engage with Your Audience

In order to enjoy the benefits of a Google Business Profile you are going to need to engage with your audience. Interactions help to boosts trust, encouraging repeat business, while generating new leads.

Google Business Profile offers direct messaging where you can chat directly with customers via Whatsapp or text.

In addition to this, you are going to want to encourage customer reviews, social proof that can boost your credibility and trust. Ensure you respond to all reviews, both positive and negative, in a professional and timely manner.

Bonus Step

At Genie Crawl, we recommend you viewing your Google Business Profile as a social media channel, publishing regular updates to keep your audience engaged. It also shows Google that your business is current and engaged, boosting your online visibility.

Conclusion

Your Google Business Profile is a digital store front, often the first impression a potential customer has of your business. Take the time to ensure you optimise and complete your GBP correctly to boost visibility and drive traffic. Contact Genie Crawl now if you need help creating and optimising your GBP today.