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Google Business Profile Optimisation: Best Practices for 2025
Google Business Profile is a powerful tool for businesses to increase brand awareness, engage with their customers, and improve local search engine optimisation (SEO) efforts. Google Business Profile was formerly referred to as Google My Business.
If your business has a physical store, then this is an important part of your local SEO success. In order for your profile to stand out, you need more than simply filling out the information, you need to follow best practices, optimising your profile for success.
Optimising your Google Business Profile is a process of using all the tools to ensure your profile is completed accurately and is up to date. When you do this, your profile has a greater chance of appearing in search engine results pages (SERPs), matching relevant search queries.
If you have read our previous blogs, then you know the importance of NAP (Name, Address, and Phone Number), but this is only a small step in the optimisation process. Your profile also enables you to add operating hours, categories, description, products, services, specials, along with updates.
In addition to this, you can use the tools to chat with customers online, enable customers to call your business directly from your listing, along with reviewing and rating your business, plus many more.
In order to keep your profile current, it's important to keep it updated, ensuring consistency.
There are some important steps to follow when it comes to Google Business Profile optimisation:
A common mistake many business make is not completing all sections of their Google Business Profile. In addition to your NAP info, you also want to add the following information to boost your success:
Visual elements are valuable tools, helping customers see your business in action or the products you supply. Google Business Profile allows you to add your logo, a cover photo depicting your location, along with extra media to showcase your produce and services.
You can list your products and services. For each you will need to add a name, category, description, price, and image. You can also add a landing page, if you wish.
If you run a food and beverage establishment and offer local collection or delivery services, you can boost your revenue by adding food ordering to your profile.
Do you have an upcoming sale? Are your operating hours changing because of a bank holiday or another holiday? Updating your Google Business Profile ensures your customers stay up to date. Updates you can include are:
Google Business Profile enables customers to ask questions about your business. When you receive any questions, ensure you respond promptly. Your profile will automatically display these questions, along with your answers in a FAQ section. Being responsive shows your business offers good customer service.
It is important to note that you cannot delete questions and answers. Ensure you reply promptly and professionally.
Google Business Profile enables customers to leave reviews about your business, both positive and negative. It's important to respond to all reviews. Never ignore negative reviews. When you respond professionally in a timely manner, you show your business cares about your customers and value their feedback. This is an important part of your online reputation management.
When you optimise your Google Business Profile, it increases your visibility in local search results. It's suitable for any size business, in any industry. The aim is to help your customers have easy access to updated business information. Do you need help optimising your Google Business Profile? The Genie Crawl team is only a quick click away, ready to help you achieve local SEO success. Get in touch now for your free evaluation and quote.
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