Google Business Profile Optimization: The Ultimate Checklist

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Google Business Profile Optimization: The Ultimate Checklist

Does your business stand out in search results? Is your business appearing in Google Map searches? Google Maps is more than a GPS navigation tool, it is used by consumers to find local and high rated businesses in their location. It is driven by location-based searches, helping consumers find the closest services or products within their chosen area. 

Understanding Google Business Profile

Google Business Profile, formerly Google My Business, is an online directory, location-based search, and valuable navigational tool. Creating a Google Business Profile, you can pin your business location on the map, ranking for location based searches, while displaying real-time information.

This is a free tool for businesses, helping you rank in relevant local searches by customers in your location. It also enables you to provide a snapshot of your business with vital information from your NAP (Name, Address, and Phone number) to your operating hours, amenities, customer reviews, and more.

Google Business Profile Optimization: The Ultimate Checklist
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How Does Google Rank Local Searches?

Local SEO is essential for businesses with a local physical address and with Google Business Profile, you can connect to potential customers in your area. When determining your ranking in local searches, Google takes your location-based keywords, website, and Google Business Profile information into consideration to determine your ranking.

The three factors that Google focuses on when ranking local searches includes:

How to Optimise for Google Business Profile

Whether you already have a Google Business Profile or you are about to create or claim your listing, the main focus is to ensure your business is visible in Google Map searches, along with location-based searches.

Claim and Verify

You cannot optimise a Google Business Profile listing you don't own yet. As Google Maps advances, businesses are already listed, yet them go unclaimed. It is essential to check and see if your business already has a listing, then go ahead and claim it and verify your locations.

Provide Accurate and Complete Information

It's essential to provide consistent and updated information when completing your Google Business Profile. This includes your business name, address, category, operating hours, and contact information. 

Ensure Your Operating Hours are Accurate

In addition to ensuring your NAP information is accurate, you need to keep your operating hours up to date. Ensure you provide accurate operating hours, including for weekends and holidays. This helps to increase foot traffic. If you are closing for a holiday, stock taking, or for any other reasons, ensure you immediately updated your listing to share this information.

Business Category

The business category you choose is what tells Google what you do. This helps Google filter listings, providing relevant results. 

Identify Attributes

There is so much information you can add about your business, in addition to your operating hours and business name. Attributes tell potential customers about the amenities at your business, including wheelchair accessibility, free or paid parking, wash room access, and more.

Monitor and Manage Customer Reviews

Customers trust their fellow shoppers more than they do with a message from your brand. Google Business Profile features reviews and ratings, providing insight into customer experiences. Ensure you remain proactive when it comes to managing reviews. Respond to all reviews, both good and bad, to create a positive image that can boost your ranking and visibility.

Add High Quality Images

Humans are visual creatures and ready to buy audiences are more likely to use visual when making a purchasing decision. Tell your brand story through a selection of images, this can be from your product selection to your store front. Photos tell your customers exactly what to expect when they arrive at your location.

Conclusion

If you want your business to appear on Google Maps, then it's essential you complete your Google Business Profile accurately and completely. Genie Crawl is here to help. Follow the above check-list or get in touch with our expert team today for assistance with your listing optimisation.  Complete our online contact form right now to secure a free evaluation and quote.

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