We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Google Performance Max vs. Traditional PPC: Which One Delivers Better ROI?
If you are wondering what Google Performance Max is, or how it compares with traditional PPC to provide the best ROI, continue reading below.
This is a new type of Google Ads that enables advertisers to run their adverts across all Google networks using a single campaign. You provide headlines, descriptions, images, and/or videos, and Google Ads algorithm creates an appropriate ad combination to show in relevant networks, including:
Performance Max campaigns are AI-based. They require less manual word, though you need to provide the best data inputs to achieve the desired goals. Google Performance Max campaigns are ideal for businesses with clear objectives and who enjoy experimenting with Google's latest AI innovations.
The differences between the two include:
The good news is that you don't have to choose between Google Performance Max and traditional PPC, as Google has stated that Performance Max should complement your other campaigns.
YouTube advert campaigns offer important features that cannot be assessed when compared to Google Performance Max. Google Performance Max campaigns are designed to perform based on your conversion goal, while YouTube ads have non-transactional goals, such as impressions or branding.
Video based metrics, such as your percentage views, through play, and more are not available when it comes to Google Performance Max reporting. Google Performance Max competes against Video Action campaigns and you can actually run both simultaneously, where the ad with the higher ranking is shown.
As mentioned at the start of this blog, there is no right or wrong on whether you use Google Performance Max or traditional PPC to achieve the best ROI, it is determined by your business goals. Google Performance Max is the future of Google Ads, offering cross-channel placements and bidding, a shift from single-channel marketing. If you are ready to take your business to the next level with Google Performance Max or traditional PPC, Genie Crawl is here to assist. Get in touch today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
