We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Google’s AI ‘Deep Search’ and What It Means for Organic Traffic
Google has been rolling out AI search results since March 2024. The generative search results, known as Search Generative Experience (SGE) are AI deep search results that are impacting organic traffic in 2025.
Google's search generative experience is the same as Bing's deep search, providing answers to users questions directly in search results. At the same time, this provides fewer links for users to explore within the result. Paid adverts or sponsored ads sit below the AI response and organic results are listed after that.
Google's deep search is accelerating, providing answers to questions in billions of searches. This new experience is revolutionising how internet users interact with search results, altering click through rates (CTRs) and organic traffic. AI responses provided as an AI Overview, provides answers directly, meaning users can get the information they need without having to click through to a website to find out more information.
A study published by Search Engine Land predicts a decrease in organic clicks of up to sixty four percent due to deep search. Users are quickly becoming used to receiving comprehensive answers directly from Google's AI Overview or deep search, decreasing clicks across the board, while enjoying a good user experience when searching the internet.
Google's Deep Search is having a major impact on various query types:
Generative Search is enhancing featured snippets, providing synthesised responses that redistributes clicks, based on how the question is answered, dramatically reducing click through rates.
When your audience finds answers to their questions directly on the search engine results pages (SERP), they are less likely to click on an organic result. Even if your website ranks as the first organic result, you may see an increase of visibility, but a decrease in effectiveness.
When users conduct a search with intent to visit a specific site to make a purchase, you may find deep search doesn't have such a large impact.
Google's Deep Search is excellent when answering long-tail keywords, creating specific answers. This is increasing user reliance on Google for important niche information, reducing clicks and organic traffic. Studies have found that search generative experience could negatively impact long-tail keyword search CTRs by as much as ninety percent.
In today's online world, Google is showing deep search results to most users, dramatically reducing organic traffic and click through rates for most websites, while making it harder to gather valuable insights and data.
Did you know that AI results in three more searches daily, while reducing click through rates by eighty percent? This is reducing organic traffic by up to forty percent for most websites.
There has been a lot of speculation surrounding Google's deep search, but one thing we are sure of at Genie Crawl, is that many users will still want to visit websites to find the information that they are looking for. Are you ready to optimise your website for Google deep search? Get in touch with the Genie Crawl team today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
