Google's First Core Update of 2025 – Rolling Out Now!

What are Core Updates?

Core updates are changes made to the algorithm to improve search, staying updated with user behaviour and the evolving internet. Core updates can produce changes in how your website performs in search results. Google rolls out up to six hundred algorithm updates annually, constantly changing how search results are ranked. 

Google is constantly striving to prioritise useful and high quality content, meaning SEO professionals need to focus on creating original, unique, and high value content. With more AI-generated content being introduced, Google has now reinforced its criteria when it comes to trustworthiness, authority, and experience of sources. 

Preparing for a Core Update

Core updates are not designed to cause havoc with your SEO strategy, in fact it is done to improve the algorithm, focusing on enhancing the systems ability to evaluate content. This means focusing on creating high quality, valuable, and informational content that provides value to the reader. 

This means focusing on your content, ensuring it provides original information with a comprehensive description, along with providing interesting information. Ensure your titles are descriptive and useful, and that it is a page you would want to share with your family and friends. You need to ensure your content offers more value than the other sites currently appearing in search results. It should be free of spelling and grammatical errors, should clearly cite sources, and appear to be produced by an expert.

If you do use AI-generated content, ensure it is not evident to visitors. The information should be informative, engaging, and unique, providing value to the reader.

What to do if You Notice Changes After Google's Core Update?

While you already know the importance of creating high value content, what do you do if you start experiencing a drop in ranking or a drop in website visitors after the March 2025 core update?

Google recommends that there are not specific actions you can take to recover, yet it recommends writing helpful content for your audience, not focusing on search engine ranking. This isn't anything new in the SEO world, creating content that is satisfying for your audience, providing them with value is the best way to maintain your standing during a core update.

Why You Need to Stay Updated

It's not uncommon to see a lot of volatility when it comes to Google's core updates. These updates are designed to improve search results for users. If you have an effective SEO strategy in place and you adhere to the SEO best practices, then there is no reason why your website should be attacked. You may see some fluctuations in your organic traffic and Google ranking. 

Conclusion

There is always a sense of concern when it comes to March, as Google rolls out it's first core update for 2025. While this will take two weeks to complete, you may notice some fluctuations in your website SEO performance. Regularly monitoring your performance, along with creating high quality, useful, and valuable content is the most effective way to reduce the risk of negatively impacting your SEO success. Get in touch with Genie Crawl today for more information.