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Google Shopping SEO: How to Rank Higher for Product Searches
Google Shopping is no longer a simple price comparison tool, today, thanks to Google's AI driven search results, product listings are taking centre stage, in the standard search engine results pages (SERPs), along with a dedicated Google Shopping tab.
This offers an excellent opportunity for e-commerce businesses, ensuring you show up in the right product categories to boost clicks, impressions, and sales.
Many e-commerce businesses are under the impression that they need a large advertising budget or a complex bidding strategy to appear in Google Shopping. Yes, Google Shopping Ads do help, but you can use a free method to ensure your products are listed for relevant queries.
Free listings allow your products to be showcased in the Google's Shopping tab, along with other search experiences. These are free of charge in the Merchant Centre and can be displayed in Google search results, or Google Shopping tab.
To boost the performance of your listing, you need to provide high quality and relevant information about the product. Google relies on feed attributes to determine when and where to display your listing. Attributes to focus on includes:
Supplementary feeds are extra feeds you can link to your primary feed in Google Merchant Centre. Rather than replacing your primary feed, you can use it to fill caps where your primary feed may be missing valuable data. This can be beneficial when you don't have access to the main product data or you work with numerous data files. Supplementary feeds help to optimise your product information offers excellent benefits:
There are Google Shopping strategies you can use to boost your products performance in Google Shopping search results:
Optimising your products for Google Shopping helps you rank higher in product searches. Optimising your product pages, titles, descriptions, and images are all effective ways to boost your performance online. Follow the above tips, or get in touch with the talented team at Genie Crawl to help your products grab the attention you need to succeed.
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