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Hallucinations in AI Content: SEO Implications & Fixes
Generative artificial intelligence (AI) systems have become more sophisticated in a short period of time, but they can make mistakes. AI chatbots, along with text generators, can be unpredictable, especially if you don't use effective prompts.
If you give your AI model too much freedom, you may experience inaccurate, sometimes contradicting information that can negatively impact your content SEO performance.
AI hallucinations are phenomenons that make Large Language Models (LLMs) generate inaccurate responses or information. These inaccuracies can be mild to false, or even made-up information. This issue is not uncommon, especially when using AI-generators, such as ChatGPT. In fact ChatGPT has a disclaimer to warn users about inaccurate information about places, facts, and people.
AI models are trained to predict the most plausible next word of a response based on the prompt. As the model does not have reasoning, the predictions may not be as accurate as you expect. The problem is that these deviations are not always as obvious as you may think. LLMs provide fluent and coherent text, making you believe you shouldn't doubt the response.
As a result, we cannot stress enough how important it is to fact-check any AI generated content before publishing to ensure it does not contain false information.
AI hallucinations are not a computer code error, they have serious implications that could expose your brand to some serious dangers. One of the main consequences of AI hallucinations is that you may lose consumer trust, negatively impacting your reputation, which will take a lot of time and effort to fix.
In addition to this, you need to remember that what you publish, especially if it contains AI hallucinations, could negatively impact your readers well-being.
You cannot have complete control over your AI tools output, but there are some tips you can follow to reduce the risk of sharing false information. The most effective ways to reduce the risk of AI hallucinations includes:
You need to provide your AI tool with proper context in order to get accurate results. This means explaining to the AI tool what you want and need, providing it with a bigger picture of the content you need. It is a good idea to direct it with specific sources and data, so it knows where to get the information needed, reducing the risk of hallucinations.
Basically, you need to avoid vague prompts, giving the AI tool as much specific information as possible.
For example, you may write “create an introduction to my article about AI hallucinations.” This can give you any information.
Rather write your prompt as follows: “create a 150 word introduction to my article about AI hallucinations for a SEO blog with an authoritative, yet friendly tone.”
Now that you know to give your AI tool some direction, you also need to set boundaries. Ambiguous questions can be misunderstood and increase the risk of AI hallucinations. Ask a limited choice of questions, rather than open-ended questions.
In order to ensure your AI tool provides accurate information, you will want to direct it towards the information you need, steering it away from hallucinations. You can provide specific websites you want the AI tool to use when creating your content. This gives you peace of mind that your answer comes from a reputable source, saving yourself time and energy.
Even when you follow the above suggestions, we still recommend you take the time to ensure all the facts presented in your AI written content is accurate and up to date. One wrong word in your content can result in inaccurate information, negatively impacting your audience.
AI has evolved exponentially. It has become smarter and more sophisticated, yet it is still very younger, so you can't be shocked that it still has a few issues that need to be addressed. Until these issues are addressed, you should only use AI tools under human supervision. Take the time to check all your AI written content before publishing, looking for any inaccuracies to ensure the best results. If you need assistance with content creation or a tailored SEO strategy, contact Genie Crawl for assistance. We would love to help.
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