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How AI-Powered Retargeting Ads are Changing Customer Behaviour
Do you remember the days where online adverts were random and irrelevant? Today AI-powered retargeting ads are relevant and intuitive. We saw a breakthrough in the 2000s when real-time bidding allowed ads to be chosen based on a basic algorithm.
After which came behavioural targeting, where platforms used online activity to show tailored adverts based on interests. With artificial intelligence, we can create retargeting ads from scratch.
AI has the ability to make sense of large volumes of data, helping you understand your potential customers on a deeper level. AI is able to analyse what your customers search for, what products they've purchased, to their social media interactions, along with location and demographic information.
This helps the artificial intelligence create a complete picture of your customers behaviour. It means you are able to publish adverts that resonate with your audience at the right time.
Traditional marketing focused on basic demographics, such as location, gender, or age. AI is able to take this a step further, looking at interests, interactions, and behaviour, helping businesses cater to their valuable customers effectively.
AI-retargeting ads are more than simple retargeting, it's about creating an enjoyable customer experience, giving them a nudge in the right direction, ensuring you boost brand recognition in a competitive digital landscape.
Customer behaviour is constantly evolving and embracing AI-powered retargeting ads helps you gain a competitive edge, aligning with your customers changing preferences, expectations, and needs.
We live in a world where the digital landscape is evolving, as is your customers behaviour. People are looking for alternate sources of information beyond traditional avenues. This means consumers are turning to new and innovative tools to find out more information on brands, products, recommendations and more. This shift shows how important it is to provide personalised retargeted adverts that catch your customers attention, while encouraging them to continue with their purchase or find out more information.
AI-powered retargeting ads have positive outcomes for businesses that want to engage with their users, changing user perceptions, along with behaviour. AI-powered retargeting adverts are able to break down language barriers, as AI is able to understand all languages, providing real-time translation for brand messages.
AI-powered retargeting adverts are hyper-personalised, relevant, and in real time. They encourage customer engagement, educating your customers, and encouraging them to make a purchase. AI-powered retargeting adverts are able to identify product recommendations for your customers based on browsing history and previous purchases, interactions, and demographic information.
This high level of personalisation is more likely to ensure your adverts promote products that best meet that customers needs, increasing conversion rates.
AI-powered retargeting adverts are a powerful way to re-engage with a customer that has visited your website in the past, added products to the cart but abandoned, or even visited your brick and mortar store. Retargeting is a great way to ensure your business is recognised by your customers, keeping you at the forefront of their minds, while encouraging them to take a desired action. Get in touch with Genie Crawl today if you want to push your business to new heights with retargeting ads.
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