How Animations Impact Website Speed & SEO

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How Animations Impact Website Speed & SEO

Website animations have become an important part of modern website design. They are dynamic elements that add visual appeal, contributing to user experience (UX). On your quest to provide captivating online experiences, you need to know how animations impact your web speed and Search Engine Optimisation (SEO).

What are Website Animations?

Website animations are dynamic movement or transition elements on your web page. These can range from hover effects to scroll-triggered animations. They are created using various techniques, including JavaScript, CSS, and third party frameworks and libraries.

Common website animations include:

  • Hovering effects
  • Scroll-triggered animations
  • Loading animations
  • Transitions between sections or pages
  • Interactive elements, such as sliders and carousels
How Animations Impact Website Speed & SEO
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The Role of SEO

Search engine optimisation (SEO) is a process where you optimise your website to improve your ranking in search results. This helps to boost visibility, driving organic traffic to your website, and increasing conversions. SEO involves optimising on-page and off-page elements to boost website relevance and authority.

Important elements of SEO includes:

Website Animations and Their Impact on Web Speed and SEO

When it comes to website animations and SEO, they post benefit and drawbacks that you need to consider. Remember adding any additional code toy our site can slow down loading speeds. 

Pros of Website Animation for User Experience

Possible Cons of Website Animation on SEO Performance

Website Animation Best Practices

In order to enjoy the benefits of website animation on your site, you want to ensure you mitigate any potential downsides, aligning with best practices. At Genie Crawl, we recommend the following:

Conclusion

Website animations can be powerful tools in boosting user experience and creating a memorable online experience when implemented strategically, keeping performance in mind. It is important that you keep web speed and SEO performance in mind when adding website animations, finding a balance that provides captivating images, while offering optimal performance. 

If you need help adding website animations without negatively impacting website speed and SEO, consider giving Genie Crawl a call. We specialise in creating visually stunning, highly optimised websites that grab your audiences attention, while ranking well in search results. Contact us now for a free quote.

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