How App Store Optimisation Helps Your Mobile App Stand Out

This includes:

• Title – creating an accurate and eye-catching title, using relevant keywords
• Description – informative and persuasive description, focusing on the app benefits
• Keywords – relevant keywords that potential users may use when searching
• Visuals – attractive and clear icons and graphics, reflecting performance and style of the app. Ensure to include screen shots and videos to make it more appealing
• Ratings and reviews – promoting positive feedback and high ratings to establish credibility and trust

Factors To Consider for App Store Optimisation

In today's digital world, businesses remain relevant and competitive by having a mobile app. The problem is creating a great app isn't enough, you need to ensure it is found by your potential users.

User Experience (UX)

The first focus should be to ensure your app is user friends. Your app should have a simple structure with a neat graphic. The app should provide seamless navigation, ensuring your users can find what they need with ease.

Performance

How long your app takes to load, along with functionality is essential factors to bear in mind when it comes to your mobile app. Users don't tolerate slow loading apps, they expect apps to be efficient and effective.

Engaging

Your mobile app should provide users with benefits, both now and in the long run, ensuring users use your app regularly. This can be done with interactive content, push notifications, and recommendations.

Technical Design

The technical side of your app should ensure your app can be used across all devices and operating systems, following current market trends

How to Maximise Visibility

• Keyword research – conduct thorough keyword research and analysis to identify appropriate keywords, blending them into your title and description naturally
• Description – create a eye-catching description that encourages users to learn more and download your app
• Category – choose the accurate category that will maximise your reach 
• A/B testing – select two variations of your listing and fine tune the title, description and visuals to ensure the best results
• Location – adapt your store listing for different cultural differences and geographical locations, such as languages

Useful Stats

We live in a competitive digital world where there are more than seven billion smart phone uses. In order to ensure your app reaches these users, you need to ensure your app store listing is optimised for success. Some useful statistics regarding apps include:

• Around 257 billion apps were downloaded in 2023 throughout the world
• Users download up to ten apps daily, and thirty apps monthly
• On average, users spend around three hours on mobile apps daily
• The average smart phone users has up to eighty apps installed.

Conclusion

App store optimisation is essential if you want your app to stand out and be findable by your audience. As of right now there are close to nine million apps available on app stores. As a result, if you want your app to be found and downloaded, you need effective app store optimisation. Get in touch with Genie Crawl today to find out more.