How can a new app benefit an online business?

Customer Targeting

Creating a new app for your online business helps you target your customers effectively. With content tailored to their needs, you can promote your products to customers who are likely to purchase from you. With a new app in place, you have access to valuable customer insights, tracking their behaviour, and the reasoning behind their purchases, helping you create campaigns that achieves results.

Customer Loyalty

Having an app for your online business, helps improve your brand presence in your market. When a person downloads your app, you are constantly visible on their mobile screen, keeping them interested in what your business has to offer. When you provide a tailored experience, you can turn first-time buyers into loyal customers, increasing sales, and building long term trust.

Seamless Shopping Experience

When a customer is ready to make a purchase, they expect a seamless and convenient experience. Mobile apps help streamline their purchasing journey, making product search and payment quick and easy. You can also communicate with your customers in real time, using push notifications, sending reminders, and alerts, building stronger relationships with your customers in the long run.

Easy Accessibility

Having an app for your online business makes it easier for customers to shop wherever and whenever they wish, offering easy accessibility to the products and services you provide. As mobile shopping continues to rise globally, your customers can explore and purchase products while on the move.

Competitive Advantage

With a new app for your online business, you have a competitive advantage. It shows your customers you are adaptable to their needs, setting you apart from your competitors, helping you attract new customers who want a convenient way to make a purchase.

Affordable Marketing Opportunities

Apps are cost effective marketing tools, providing a direct channel to communicate with your customers. You can use push notifications to advise customers of new products or promotions, without having to spend a fortune on expensive advertising. It improves customer engagement, while helping you generate more sales.

Tips to Choosing App Features

When it comes to creating a new app for your online business, there are some tips you may want to keep in mind, ensuring you choose the right app features:

• Navigation – offer easy navigation, helping customers find what they need with ease
• Payment options – offers a number of payment options, making it easier for customers to complete their purchase
• Push notifications – keep customers engaged and updated
• Integrate with social media – create awareness, collect feedback, and promote your services and products with ease
• Reviews – enable customers to post product reviews, providing you with feedback
• Wish list – wish lists help to boost conversions. Allow your customers to add items to their wish list so that they can return to them later
• customer support – provide a simple way for customers to get in touch with you

Conclusion

The mobile app industry is growing at an exponential rate and if you want your online business to succeed in a competitive marketplace, creating a new app may be the solution you are looking for. As you can see above, a new app will benefit your online business. Contact Genie Crawl today and let us assist you with your new app development for your online brand.