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How can AMP markup improve mobile search performance?
Providing website visitors with a seamless user experience on moible devices has become imperative to your mobile search performance. Accelerated Mobile Pages (AMP) is a website component framework, with website publishing capabilities. It was developed by Google, along with other businesses, to ensure pages load quickly on all mobile devices.
Accelerated Mobile Pages (AMP) are reduced HTML copies of an existing web content, improving loading times when compared to the standard HTML content. The pages are specifically designed to ensure they are mobile-friendly, optimised to load immediately on all mobile devices.
The main purpose of AMP is to improve users overall internet browsing experience, by speeding up the loading times on tablets and smart phones.
AMP Mobile is the mobile-first approach of AMP. It targets mobile users, that make up more than sixty percent of those searching on the internet. AMP is able to improve efficiency and speed by simplifying HTML code, using AMP caches from Google servers, along with specialised components, deliverying content quickly.
OMP works by simplifying and optimising traditional website pages, making them load considerably faster on moible devices. It includes numerous techniques and components improving users mobile browsing experience, by:
AMP has a major impact on search engine optimisation (SEO). It addresses two important SEO factors, mobile-friendliness and page speed. AMP markup improves mobile search performance, offering numerous outstanding benefits:
The main benefit of AMP is that it dramatically reduces page loading times on mobile devices. Page speed is a major ranking factor for Google and other search engines, prioritising user experience (UX).
AMP pages tend to load immediately, offering a seamless online experience. Improved site speed helps to improve your ranking in SERPs.
Having a mobile-friendly website is essential to your SEO strategy. Google's mobile first indexing bases search ranking on the mobile version of your website. AMP are mobile friendly, designed to offer a great user experience, this aligns with mobile usability, helping your website be visible in SERPs, driving organic traffic to your website.
When your website pages load instantly on moible devices, it reduces the risk of users leaving your site before it loads. This helps reduce bounce rates. As you probably know by now, if you have read our previous blogs, bounce rates impact your ranking in SERPs. A high bounce rate will have a negative impact on your SEO efforts.
With fast loading and engaging content, AMP reduces your bounce rates, showing search engines your content is valuable and relevant, boosting your ranking in SERPs.
Google often highlights AMP pages in Top Stories and other features for mobile users. This can help you improve organic traffic and engagement. When your pages are predominantly displayed, there is a higher chance you will improve your click-through-rate (CTR).
Accelerated Moible Pages (AMP) offer businesses a solution to slow loading pages on mobile devices. It offers excellent benefits for your users, while being an important part of your SEO strategy. You can use AMP markup to improve mobile search performance, helping you reach your target audience and drive organic traffic to your website. Do you need assistance with AMP markup? Give the Genie Crawl team a call now.
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