How can chatbots enhance user interaction on websites?

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How can chatbots enhance user interaction on websites?

Is your website losing visitors? Or are visitors arriving and then jumping off and heading to one of your competitors? There is good news that can help you, and these are chatbots. Artificial intelligence chatbots are game changes when it comes to user experience (UX) on your website.

These integrated tools work for you twenty four hours a day, answering your users questions, directing website visitors to where they want to go. This improves user experience, improves user engagement, and increases website dwell time. 

How Chatbots Enhance User Interaction on Websites

If your website visitor is frustrated, maybe they cannot find the information they are searching for, they will leave your website. This not only means you lose out on sales or a new lead, but you negatively impact your SEO efforts, by increasing your bounce rates. Chatbots help to enhance user interaction on your website in a number of ways:

How can chatbots enhance user interaction on websites?
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Provides 24/7 Customer Support

When you head home in the evening, the chatbot on your website is still working hard. Unlike us that need our sleep in order to function, chatbots are always on duty ready to provide valuable customer support to your customers. 

This means customers don't have to wait until morning, or on a weekend, wait until Monday to get the answers that they need. If they get home late and need an answer, the chatbot will help them. They offer non-stop support, improving your user experience (UX) dramatically. 

Personalised Service

Chatbots are constantly learning and they are clever enough to remember your customers, their likes and dislikes, making suggestions and more. They chat with your customers, providing them with on-the-spot recommendations.

Product Recommendations

Chatbots are more than someone on the other side, answering your website visitors most basic questions, they enhance user interaction on your website in numerous ways. Have you ever visited a website regularly and it seems to know what your next move is? This is because the website has learned your shopping habits as you use their website, making smart recommendations. 

When new visitors arrive on your website for the first time, your chatbot can start a conversion, ask them some questions to provide personalised product or service recommendations. They are sales assistants, on hand all the time to help.

Resolutions

Chatbots use what is known as Natural Language Processing or NLP. This enables them to analyse your question and provide an instant solution to your problem. It helps the chatbot understand what you are saying. If your visitor has encountered a problem on your website, the chatbot can solve their problems immediately, providing an excellent user experience. 

Easy Navigation

Website navigation has become crucial to user experience and your ranking on search engine results pages (SERPs). Your chatbots can guide your website visitor, helping them find what they are looking for without any delays. They understand what your visitor is asking, directing them to the right page. They enhance user interaction on your website, helping to reduce frustration, keeping your visitors on your website for longer, engaging with your content, taking them one step closer to a conversion. 

Conclusion

Chatbots are your websites very own customer services representative that is open twenty four hours a day, they are your sales assistants, ensuring your visitors find what they are looking for, and they are problem solvers, helping with resolutions. Adding a chatbot to your website can enhance user interactions. Why delay? Contact Genie Crawl to add chatbots to your website today.

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