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How can identifying competitors’ keywords improve your SEO?
One of the most important keys to success in today's digital world is having a powerful content strategy. Content strategies involve numerous factors. What you may not realise, is that your competitors hold valuable data that you can use to push your content to new heights. Where do you start? You start by identifying your competitors' keywords.
Even when you spend a lot of time focusing on your SEO strategy, the content you create may not be enough to help you reach the top of Google results. In order to be at the top of search engine results pages (SERPs), you need to have the insights to outperform your competitors.
Competitor keywords are more important than you may realise when it comes to creating high quality, relevant, unique, and valuable content for SEO success. The topics your competitors write about are relevant to your audience, which is why this is a fantastic way to give your content strategy a lift, expanding on new topics. When you see what works for your competitors, you can add value for your audience, making your content more relevant and valuable.
Your competitor keywords are the keywords they use when targeting their audience through content. These keywords have been selected to help them drive organic traffic to their website, improving their visibility.
Keywords are important to your overall SEO strategy. You already have your researched keywords that you use when creating content, but now is the time to identify what keywords your competitors are targeting, helping you improve your website visibility, drive organic traffic to your website, and improve your ranking in SERPs:
· Search intent – when you identify your competitors' keywords, you have a better understanding of what your audience is searching for on the internet, each stage of their buying journey. This helps you create content that meets their needs
· Identify gaps – when you research your competitors' keywords, you find gaps in their strategies that you can use. These may be keywords that have not been targeted yet or they have been overlooked. This is an excellent opportunity to share content, filling the gap and attracting organic traffic
· Create high quality content – When you identify the keywords your competitors are using, you create content surrounding the high ranking keywords that your audience wants to read about
Once you have identified your competitors' keywords, it's time to get them working to your benefit. There are a few ways you can use your competitors' keywords in your content creation:
It's not uncommon to run out of ideas to ensure you generate new content on a regular basis. When you identify your competitors' keywords, you get ideas on the best content that will provide your audience with value.
As you may already know, when it comes to effective SEO, you need to focus on your titles and headings. You can play around with different variations of your competitors' keywords to come up with titles that will grab your audiences attention.
Incorporating your competitors' keywords into your website content helps you boost visibility and performance in Search Engine Results Pages (SERPs). You can add them naturally into page headings, subheadings, your overall content, and image alt tags.
When you have identified your competitors' keywords, it's a great starting point for creating your own content. You can evaluate the depth and quality of your competitors content, ensuring your content is better. By adapting to your audiences needs, you can stand out against your competitors.
Competitor keywords are an effective way to improve your SEO efforts. If you want to outperform your competitors, identifying their keywords is a great place to start. Do you want to start seeing results? Get in touch with Genie Crawl today.
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