How can informative videos help build brand awareness?

Storytelling

Informative videos provide you with the opportunity to reach your audience through effective storytelling. It helps you connect with your audience, showing them who you are and what you do. You can take your audience through a journey, adding a personality to your brand, helping to leave them with a memorable impression.

Video helps you provide content that is concise and meaningful. Audiences don't always have the time to read a long article or blog post, this is where a short and upbeat video will capture their attention. Having a series of videos is a good way to promote your different products and services, enabling your audience to decide which videos to watch. They can watch videos in their own time, playing out like a story for each product or service.

Include personal stories to your videos to add value, showing a your business from a different perspective. This helps you differentiate yourself from your competitors.

Improves SEO Efforts

Maybe you have noticed, but videos tend to rank higher in online searches. Sixty two percent of Google searches include videos. When you add videos to your website, you boost brand visibility, meaning more people see your website, engaging with your brand. Audiences prefer a video when looking for products and services, many preferring video content over written content and images.

Use Video on Your Social Media Pages

The great thing about videos is that they can be used anywhere, including your social media pages. The main thing to remember when adding videos to your social media pages is timing. 

More people are using social media today, in fact, most adults have at least one social media profile. This means when adding video to social media, you are reaching your audience where they are already spending their time. When adding videos to social media, remember consistency is key. Post a series of videos to keep your audience engaged and coming back for more. You can create teaser videos to create excitement about your brand, building anticipation for the next video. 

Increased Engagement

The more people engage with your brand, the higher your brand awareness becomes. When done correctly, videos boost engagement, as your followers respond to your content, becoming more active, getting to know your brand. Videos help you reach your audience, inspiring them to take action. 

Conclusion

Improving brand awareness on the internet is not an easy task. It requires time, dedication, and consistency to extend your reach, improve engagement, and improve your brand awareness. Video is an excellent opportunity to connect with your audience, telling them the story of your brand, building trust and credibility.

Do you need help with brand awareness for your business? Get in touch with a  member of the Genie Crawl team today and let us assist you in pushing your business forward in a completive digital marketplace.