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How can regular content updates impact your website’s ranking?
Content freshness with regular updates has a major impact on your website's ranking. Search engines are focused on providing users with relevant and updated information, seeing content freshness as a factor when determining you ranking on search engine results pages (SERPs).
We have put together a list of just some of the ways content freshness helps to improve website ranking:
Fresh content is seen as more relevant to current events, trends, and queries. Search engines prioritise recently updated content, ensuring their users receive the most accurate and updated information at all times.
Search engines spend their days crawling websites, indexing new content. If you update your site on a regular basis, search engine crawlers/bots are more likely to crawl your pages more often, speeding up the indexing of any new pages you publish.
Fresh content attracts more visitors, encouraging them to spend more time on your website, increasing dwell time and lowering your bounce rates. With higher user engagement, you positively impact your website ranking.
When your content is regularly updated with fresh content, you increase the chances of it being shared on social media platforms. Social signals, including likes, comments, and shares, have a direct impact on your website ranking, boosting online visibility.
If you work in a competitive industry, regularly updating your content with fresh content helps you stay ahead of your online competitors. If your competitors are not publishing fresh content as often, you have a better chance of having a higher ranking in SERPs.
It is not uncommon for some content to become outdated over a period of time, as new trends emerge. With regular updates and fresh content, you remain relevant. This is important when it comes to topics that do not change as often as others, though you still need to update it to ensure it provides accurate information.
Google is the leading search engine in the world with more than ninety percent market share. Google introduced their Freshness algorithm, showing the important of providing relevant and fresh content. This means Google prioritises recent and relevant content to provide its users with the best search experience.
This concept was introduced by Google, focusing on providing fresh content for rapidly changing and trending topics. Google favours newer content for certain queries to ensure they satisfy their users queries.
To take advantage of content freshness to improve your website ranking, you need to focus on updating and adding new content on a regular basis, especially when topics are constantly evolving. This needs to be balanced with evergreen and high quality content, along with a proven SEO strategy. By regularly updating and auditing your existing content, you can improve your website ranking over time.
At Genie Crawl, we have extensive experience providing clients with content creation, providing content freshness to your website, helping to improve your ranking in SERPs. Are you ready to find out more? Contact our expert team today.
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