How can SEO boost your local business in the UK?
An interesting fact to understand how SEO can boost your UK based local business is that seventy eight percent of people carrying out a local search on the internet, visits the store within twenty four hours. That is an amazing statistic to bear in mind when you are wondering if SEO is the right choice for your business.
Let us start at the beginning. SEO stands for Search Engine Optimisation, and local SEO, focuses on helping your local business become visible in local search results on Google, and the other top search engines. Google has stated that thirty percent of all searches are related to a location. When you rank well in local searches, your local business can succeed, reaching your local audience, and driving them to your website or brick and mortar store.
Search engines rely on social media pages, local content, citations, and links to find the relevant results to provide their users with accurate and valuable content. When you use local SEO, you put your products or services in front of a large group of people who are searching in your specific area.
Think of the last time you searched for something on Google. The results given to you appear on a page called a search engine results page or SERP. This provides you with relevant website addresses, images, and other information related to your search query.
Google uses advanced and sophisticated algorithms to decide what sites to put in front of you. If you own a small business in the UK, using local SEO services is a great way to ensure you appear on SERPs, reaching your audience, driving them to your business, helping you improve your conversions.
Local SEO is essential, helping Google understand where you are located and what your business offers. Google takes three criteria into consideration when it comes to ranking your business in local results, including Google Maps results:
Google displays two local results; organic blue links on SERPs, along with map pack results. The great news is that when you carry out an effective local SEO strategy, you have the opportunity of ranking well on both.
SEO is an affordable marketing solution, that can provide your local business with the following benefits to boost your brand to your local audience:
Local SEO enhances your business visibility in local search results. Your business should be appearing in SERPs when a potential customers searches for products or services you provide in your local area. Visibility is essential, encouraging users to click on the link and visit your website.
A major benefit to local SEO is that it helps you boost your conversions, which for small or local businesses, is a major benefit. Local searches have a higher conversion rate, because people searching close to their home, business, or location they are in tend to be further down the purchasing funnel. Two in ten Google searches using smart phones resulted in a purchase within twenty four hours.
When you reach the top of local search results, its not easy to lose your ranking. It brings in an influx of new customers, along with boosting your brand visibility, ensuring continuous growth. With the right SEO strategy in place, you can maintain your place in SERPs, resulting in a good return on investment.
SEO is able to boost your local business in the UK, helping you achieve new heights. This can be achieved by contacting the expert Genie Crawl team today. Our local SEO services help to improve website and foot traffic, boost your visibility, help you reach your target audience, while improving credibility and trustworthiness. Are you ready to find out more? Complete our online contact form and secure your free evaluation and quote.
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