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How can SEO help you stand out in a competitive industry?
Traditional marketing made it difficult to compete with industry giants, as it was based on budget. For small to medium businesses, it is almost impossible to stand out. Thanks to the internet, there is a more even playing field, making it easier to stand out in a competitive industry.
Yes, major brands will still have larger budgets and an increased brand awareness, but remember, search engines want to provide its users with relevant results, not the highest paying advertisers. This means with an effective and tailored SEO strategy, your business has the opportunity to compete with larger companies, attracting website visitors.
Using your niche to your advantage is just one of the ways SEO can help you stand out in a competitive market. This all starts with identifying what keywords you should target. With more than ten years SEO experience, we can tell you that only targeting short-tail keywords is a mistake. Short-tail keywords are highly competitive, which is why we recommend targeting short and long-tail keywords. While long-tail keywords have a lower search volume, they have a higher conversion rate.
As a small to medium sized business, you may operate from one or two locations, serving specific regions. Major brands, on the other hand, have hundreds of store fronts, providing their products or services to a national, sometimes a global customer base. This is where local SEO comes in. When you add location based keywords to your content, you can outrank the largest competitors in your area.
Content is king when it comes to SEO and when you write valuable, unique, and informative content, you stand a higher chance of improving your ranking in search engine results pages (SERPs). Content marketing is highly effective in attracting visitors, teaching them about your industry, business, products, and/or services. It helps you stand out against your competitors. High quality content helps you build trust and authority, making you a valuable resource for information in your industry.
It's not uncommon for small to medium sized businesses to struggle when it comes to competing with major household-named brands in your area. You need a strong and tailored SEO strategy to help you stand out online. Your SEO strategy should include important elements such as on-page SEO, off-page SEO, local SEO, and technical SEO.
A major benefit to SEO is that it helps you stand out in a competitive industry. Whether you sell products or provide services, you want to be able to reach your audience and drive them to your website or store. Using long-tailed keywords, writing killer content, and having a tailored SEO strategy are all important steps in achieving your business objectives online. Do you want to find out more? Give Genie Crawl a call today and let us put your bespoke SEO strategy in place, helping you stand out against your competitors.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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