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How can SEO improve your conversion rates?
Most business owners see search engine optimisation (SEO) and conversion rate optimisation (CRO) as two separate strategies, which can result in a less effective performance from both practices. SEO is the top funnel marketing process that helps you drive quality website visitors to your website through unpaid search results, aiming to convert them. SEO is effective in improving brand visibility, while enjoying a high volume of organic traffic, with long term results.
Conversion rate optimisation, on the other hand, is improving the percentage of visitors who perform a desired action. Desired actions are based on your business objectives, but can include downloading a brochure, completing an online contact form, or making a purchase.
When you blend these two strategies, they become interconnected, helping to improve conversion rates and return on investment. When you drive unqualified website visitors, or visitors who are not at the right stage of the purchasing funnel to your website, you can actually reduce your conversions, as they are not the right visitors.
By driving fewer highly qualified visitors to your website can provide higher conversion results. This is targeted traffic interested in what your business has to offer and they are ready to take a conversion action.
Focusing your SEO strategy on long-tail keywords, user intent, and marketing funnel stages, you can optimise your content effectively to convert visitors into customers, rather than simply having a high volume of website visitors that look around and leave without taking a desired action.
There are a number of SEO techniques you can use to improve conversions, thee include:
The first step in optimising SEO for conversions is to incorporate long-tail keywords into your content. These are highly specific phrases that are longer than three words. While these keywords do not have the same high traffic volumes as short-tail keywords, they have a higher conversion rate. Long-tail keywords tend to be less competitive and easy to rank for.
Different search queries have different intents. This means a user could be searching for directions, information, or they want to make a purchase, these are all stages of the purchasing funnel. There are four stages to the purchasing funnel you need to be aware of:
When you understand user intent, you can craft high quality content for those audiences, based on their stage in the purchasing funnel, while matching their intent to their landing page experience.
Core web vitals were introduced by Google and are essential when it comes to your websites user experience (UX). This update includes speeding up your website pages and using interactive measurements. Google has made page loading speed and mobile optimisation part of their ranking algorithm.
Core web vitals have a major impact on SEO rankings, which means you now need to focus on providing website visitors with the best user experience.
If you are not working conversion rate optimisation into your SEO campaign, you could be underwhelmed by the results you are achieving. When you take the customer's buying journey into consideration, from the first impression through to conversion, you can improve your conversions, enjoying sustainability, and online success. To discuss or plan your SEO strategy to combine conversion rate optimisation, contact a member of our team today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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