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How can you improve your website’s user experience (UX) for SEO?
User experience (UX) is a term that is used to describe a visitors feelings when they visit your website. This approached is aimed at improving the website from the content to navigation, ensuring the user is kept in mind, providing them with a great experience, and encouraging them to visit the site again in the future.
Improving your website user experience is essential to your SEO success. It ensures your website is designed to meet different users needs. This is a complex process that involves the data and functionalities they experience when visiting the website.
There are ways you can improve your websites user experience for SEO, these include:
User experience (UX) and user interface (UI) work hand in hand to link humans and machines on a web platform. The user interface provides easy navigation without much concentration, explaining things clearly. It relates to the design of your website, how the images are organised, along with any textual elements.
Did you know a website visitor takes five seconds to decide whether they want to continue navigating your website or not? Fifty two percent of users will not return to a website due to its poor design. Having a clear design is recommended, as ninety three percent of consumers consider visual appearance the first thing to influence their purchasing decisions.
Accessibility plays an important role in how successful your website user experience is, as more uses rely on smart phones and tablets when making online purchases or searching for products in their local area. At the same time, businesses are seeing that they are losing out on potential customers by not accommodating those that have visual impairments, or other disabilities, making it difficult to interact with websites. When you make your website accessible, you improve user experience, and in turn, you improve your SEO success.
Content remains king in 2024 and is essential when it comes to improving your websites user experience for SEO. While design plays an important role, the content you publish is just as significant. In order to improve user experience, avoid technical jargon. Remember your website visitors are probably in a hurry and do not want to try and figure out your complicated jargon. They want concise texts that get to the point quickly.
Navigation of your website should be intuitive, helping reduce bounce rates and increase dwell time, and conversions. Website visitors should never wonder how to get to the information they are looking for. Provide clear headings, subheadings, and descriptions to avoid confusion. Use breadcrumb trails to help your visitors move forward.
To improve user experience, you need to provide clear call to actions (CTAs). This tells your visitors what action you want them to take, whether it's make a purchase, sign up for your newsletter, or hire your services. CTA messages should be in a different colour, ensuring that they stand out, optimising the user experience of your website.
If your website is slow, you may be losing potential customers and increasing your bounce rates. Slow loading web pages have a negative impact on user experience for SEO. Ideally your web pages should take no more than three seconds to load. This involves optimising your site with as little code as possible, while simplifying the interface. Compress images without losing quality and use caching.
User experience plays an important role in SEO. With a great user experience, your website visitors are more likely to stay on your site for longer, engaging with it, while reducing bounce rates, all of which are important to your SEO success. With low bounce rates and a user friendly website design, you can increase your ranking on search engine results pages (SERPs). Are you ready to transform your website, making it an easy and enjoyable place for your users to visit? Fill out our online contact form now to take advantage of your free evaluation and quote today.
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I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
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