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How can you optimise your website for search engines in 2024?
Your website is one of the most valuable store fronts you will ever have. Whether you sell products online, in-store, or you offer services, your website is your dedicated salesperson that works twenty four hours a day, driving visitors to your business. With effective website optimisation, you improve your chances of ranking higher in search results on Google and other search engines, improving your online visibility, driving organic and qualified traffic to your website.
Website optimisation is a process that makes it easier for your potential customers to find your business online. Creating relevant and valuable content, combined with a strategic website structure, search engines are more likely to put you at the top of results when a use searches for products or services you provide. When you provide appropriate and high quality content on your website, visitors find the answers they are looking for, while boosting your brand authority. When users have a seamless experience using your website, they are more likely to convert into a loyal customer.
Website optimisation focuses on search engine optimisation (SEO), customer conversion, and user experience. There are a number of steps you can take to optimise your website for search engines this year, including:
The first step to a successful strategy is to carry out a SEO audit to identify the current state of your website. SEO Audits analyse your website, from the coding to indexing, broken links, loading speeds, code errors, backlinks, and content accuracy. This is done to ensure your website can be crawled by search engine bots with ease. These audits are valuable in ensuring you remain compliant with Google's E-E-A-T (Experience, Expertise, Authority and Trust) guidelines. You can use Google Analytics or Google Search Console to carry out a SEO audit, or you can contact us here at Genie Crawl.
Search engines use bots/crawlers to crawl your website, indexing your website pages to be included in search results. When you improve your website structure, fixing any technical SEO issues, you make it easier for bots to find your content and index it accurately. Using a structured data technique to organize your website for search engines understand is an essential step to optimising your website for search engines this year.
Content remains king in 2024, but at the same time, the internet is becoming saturated with content. It is essential you publish high quality, relevant, unique, and valuable content that resonates with your audience, encouraging them to engage with your website for longer.
On-Page SEO is techniques and tactics used on your website to improve your SEO efforts. Google has approximately 8.5 billion searches daily, if your website is not optimised, you could be left behind. On-page SEO is an essential part of any effective strategy, including creating blog posts with updated information, using keywords in titles, meta descriptions, headers, ALT text, and content.
This is a very important part of your SEO strategy. The keywords are the relevant words used by your audience when they search online for a product or service you offer. Using your keywords in your on-page SEO helps Google discover, crawl, and index your web pages. Helpful keyword research tools available include Google Trends or Google Keyword Planner.
Internal links provide seamless navigation for website visitors, improving user experience (UX), an important ranking factor by Google. Internal links also help search engine bots navigate your website.
A comprehensive competitor analysis can be a game changer in terms of your website optimisation for search engines. When you know how your online competitors approach SEO, what keywords they are using, and where they generate their website traffic, you can use this information to your benefit. It guides you on the best way to approach your own SEO strategy. It helps you identify where you can differentiate yourself, staying that step ahead.
Following the steps above are just some of the ways you can optimise your website for search engines in 2024. If you are looking for a digital marketing partner that can help you with your website optimisation, helping you improve your ranking in search sutlers, boost brand visibility, and reach your target audience, then contact Genie Crawl now.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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