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How Citation Building Improves Local SEO Rankings
A study by Google has shown that eighty percent of shoppers rely on online search tools to find nearby services. If you don't have citations that are accurate and consistent, you are invisible to your potential customers. A minor inconsistency in your information can drop your rankings, confusing your customers.
Local citations are online mentions of your business name, address, and phone number (NAP). This can appear in a directory, review platform, or industry websites. When your local citations are consistent, it helps search engines confirm your location and services.
There are two types of citations you need to be aware of:
If your business details are inconsistent across the internet, search engines will be confused, seeing these are conflicting information. This makes it harder for the search engine to verify you are a legitimate business.
Your NAP (Name, address, phone number) needs to be consistent across all online platforms. The smallest variation confuses search algorithms. In fact, a recent study found that businesses with consistent NAP details were awarded close to forty percent more local search traffic when compared to businesses with NAP inconsistencies.
When your information online is consistent, it doesn't only please the search engines, it reassures your potential customers. Shoppers that see your information is the same on numerous websites are more likely to visit your store. On the other hand, inconsistent or inaccurate listings can lead to frustration, even the risk of a negative review.
It's essential to regularly audit your citations, identifying where your business appears online. Go through the platforms, ensuring your NAP information is 100% accurate and consistent.
You can use management tools, such as Moz Local, as a central hub. It can update hundreds of directories at once, enabling you to instantly change any holiday hours, add new services, or ensure your NAP information is accurate. You will also receive a real time alert if your address is mismatched or you have any duplicate listings that could negatively impact your ranking.
Citation building is essential to your local SEO success. When your citations are accurate and consistent across the web, it is the fastest way to improve your local SEO performance. When you keep your information up to date, it builds customer confidence. Do you need help with citation building for local SEO success? Contact Genie Crawl now for a free, no obligation evaluation and quote.
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