How Content Marketing Fuels SEO Success

Some opportunities include:

• Collaborate with influencers to help you engage with your target audience, using their popularity and audience 
• Have an effective link building strategy in place to improve your ranking in search results, helping you achieve your SEO goals
• User generated content is a growing trend encouraging users to become the voice for your content 
• Social media helps you reach a wider audience 

Prioritise Content Quality

An important part of any successful content marketing strategy is the quality of the content published. You can have the best marketing strategies, but if your content is poor quality, it won't provide you with the SEO success you want to achieve.

What defines high quality content?

1. Relevance – does your content match user intent, providing useful information?
2. Accuracy – have you explored the topic in depth and are the facts accurate?
3. Readability – is the content simple, clear, and well-structured? 
4. Engagement – does your content have the power to engage your audience?
5. Originality – is your content unique and does it offer new ideas or perspectives?
6. Credibility – is your content trustworthy and does it follow the E-E-A-T principle?

Long-Form Content and SEO Success

When you think of it from a marketing perspective, long form content seems difficult to digest, time consuming, and complex, yet it drives SEO growth. Today's search engine algorithms favour comprehensive content that answers your audiences questions in depth. Long-form content fuels SEO success by:

• Higher search rankings
• More backlinks
• Improved keyword optimisation

Content Freshness and SEO

New content is being published every second of every day from around the world. Users want new and accurate content that is up to date. This shows that content freshness appeals to your audience, along with search engine algorithms. Search engines love fresh content, eliminating outdated perspectives and statistics.

Ensure:

• Your existing content is updated
• Expand on old content to make it timely and relevant

Conclusion

Content marketing is essential in fuelling your SEO success. It helps to improve visibility, driving targeted traffic to your website, while boosting engagement. When you combine content marketing with SEO, you improve your online presence, authority, and brand awareness. Are you ready to implement an effective content marketing strategy to fuel your SEO success? Contact Genie Crawl now to find out more.