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How Customer Reviews Impact Your Local Search Visibility
In today's digital world, customer reviews are powerful tools that impact your local search visibility, building trust with your local audience. Search engines take customer reviews into consideration when ranking local results. As a result, customer reviews are essential to your local search engine optimisation (SEO) success.
Customer reviews directly impact your local search visibility. Google, along with other search engines, analyse review quality, quantity, and recency to determine your ranking in local search results. Eighty five percent of consumers trust online reviews as much as they do a personal recommendation.
Positive customer reviews tell search engines your business is trustworthy and credible, increasing your local visibility. Reviews also improve engagement, another factor search engines take into consideration when ranking your website, boosting your local ranking.
Customer reviews impact local search visibility in a number of ways:
When your customers leave reviews, they naturally include keywords that are relevant to your business. The customer doesn't realise it, but they are helping your business get noticed by the search engines. For example, our client may leave a review and mention “the best SEO agency in town.” These keywords are identified by search engines and contribute to your local SEO efforts.
If you have read our previous blogs, then you know search engines love fresh content, which is why you are constantly and consistently working at creating fresh content for your website or blog. The same applies to customer reviews. Recent reviews are new, showing your business as active and providing a good service. It demonstrates ongoing customer satisfaction, while keeping your business relevant in search results.
The overall rating of your business plays a major role in your customers decision-making process. A four star or higher average rating helps attract customers, promoting a positive first impression.
Google My Business is the most important platform for local businesses to manage your online visibility. Reviews on Google My Business influence your local SEO significantly. Google directly incorporates customer reviews on your profile into its local search algorithms. Therefore, positive reviews improve your chances of appearing in the “local pack.”
Google is the dominant platform, but reviews on Yelp or Facebook can also contribute to your local search visibility, along with other review platforms. Facebook has a high local search value thanks to the community engagement, along with a allowing uses to recommend businesses on their pages, while Yelp is often the first search result for businesses in particular industries.
In order to achieve success, you must encourage reviews without violating guidelines. Reviews should be received ethically and effectively:
Positive customer reviews are social proof, providing potential customers that your business is active and reliable, offering a great service. Most consumers today rely on online reviews when making a purchasing decision. Genie Crawl specialise in helping businesses improve their local search visibility. We help your business stand out in a competitive online marketplace. Contact us now to find out how.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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