How Digital Marketing Helps Grow Your Business

Digital marketing strategies include a number of different technologies and techniques, including:

• Search engine optimisation (SEO)
• Pay per Click (PPC) advertising
• Social media marketing
• Content marketing
• Email marketing 

Why Businesses Need Digital Marketing in 2024

Every business, no matter the size or industry, should be investing in digital marketing in 2024. People are spending more time on the internet and it now plays a role in how consumers make purchasing decisions. 

The statistics speak for themselves:

• There are more than five billion people active on the internet throughout the world
• Seventy one percent of buyers begin their product or service search on the internet 
• A high percentage of consumers now buy goods and services on the internet 

How Digital Marketing Helps Your Business Grow

Digital marketing offers numerous powerful benefits to business, promoting business growth.

Expand Reach

The first way that digital marketing can help your business grow is by expanding your reach. With digital marketing you are not restricted to your local area only, you have the opportunity to reach a global audience, that's over five billion people.

Target Audience

With traditional marketing you would advertise on the television, radio, newspaper, and in magazines n the hope that your target audience would see it. Digital marketing is more precise, helping you focus on your target audience, targeting your audience based on location, demographics, interests, past purchasing behaviour, and more.

Track Results and Progress

One of the many ways that digital marketing helps you grow your business is it provides you with valuable data, enabling you to track results and progress of your marketing campaign. You get feedback on your campaigns, enabling you to make data-driven decisions to ensure your ongoing success. 

Your Customers Come to You

Traditional marketing is outbound marketing, while digital marketing tends to be inbound marketing. What does this mean? Outbound marketing requires reaching out to customers and informing them of your business, along with your products and services.  This includes direct mail, cold calling, and television commercials. Inbound marketing, on the other hand, encourages potential customers to come to you. They find your business on the internet and visit your website to find out more.

Conclusion

Digital marketing is highly effective in helping with business growth from boosting brand awareness to improving sales. It helps you put your business front and centre when potential customers search for products and services you supply, boosting brand visibility, driving quality traffic to your site and helping with improved conversions.

Digital marketing is online marketing, helping you reach thousands, if not billions, of potential customers throughout the world. You can choose how you target your audience from demographics to location, even identifying their interests. With data-driven decisions, you are able to grow your business, helping you achieve online success for years to come.