How do content audits improve existing content performance?

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How do content audits improve existing content performance?

Content audits are an excellent way to determine what content is useful and what can be removed from your website. This can be done on pages that are most visited, helping you identify what content needs to be deleted or rewritten, giving it a fresh perspective.

In easy terms, a content audit takes a close look at the content on your website, determining what is useful and what is not. It shows you areas for improvement. It is an important part of any effective content marketing strategy, ensuring your content is always optimised for success.

The good news is that carrying out a content audit is easier than you may have thought. Yes it is a time consuming process, but it is worth it in the long run.

What is a Content Audit?

Content audits look at the content on your website, analysing its performance based on page landings, time spend on the page, accessibility, conversions, and downloads. It is an in-depth look at your content, allowing you to identify what areas need improvement and what areas are excelling.

How do content audits improve existing content performance?
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Content audits can be completed as a surface audit, looking at your top and bottom performing pages, or it can be a comprehensive audit, looking at everything on your website. 

What Does a Content Audit Do?

Content audits have numerous purposes. It gives you a fresh look at your content and how it is performing, helping you understand what content is beneficial in reaching your marketing goals. It helps you identify what content is no longer relevant, identifying your weaknesses, strengths, and opportunities, ensuring your website is optimised for success.

Benefits of Content Audits

A thorough content audit is important when you want to improve your website content or redesign your website. Removing content that is no longer important is necessary. Website design projects are complex and when you remove outdated content, the design process is considerably easier.

Running content audits can help to:

Conclusion

Content audits are important components of any successful content strategy. To conduct an audit, you need the right tools to enhance your marketing process, helping you run an inventory of your website. Content audits help you identify if your website is optimised, helping you reach your business goals. Genie Crawl can help you with your content audit, ensuring you are doing everything possible to create high quality and relevant content that improves customer conversions. Give us a call today to discuss your content needs.

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