How do you create an SEO-friendly content strategy?

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How do you create an SEO-friendly content strategy?

The digital marketing landscape is constantly evolving. Its important to stay updated with the latest trends, especially when it comes to search engine optimisation (SEO). More than seventy percent of businesses have reported that content marketing has increased lead generation, helping to drive business growth.

What is SEO-Friendly Content?

SEO content has been strategically created to ensure it is high quality and attractive in search results. The aim is to improve your ranking on search engine results pages (SERPs). When you rank well in SERPs, you are visible to your audience, attracting organic traffic to your website.

In order to be successful, your content needs to have targeted keywords naturally placed in the content. The writing, presentation, and structure is also exceptionally important. You need to focus on creating high quality and unique content that adds value for the reader, encouraging them to learn more. Search engines see the value, seeing your website as an authority in your industry, while increasing your ranking in SERPs.

How do you create an SEO-friendly content strategy?
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Why is SEO-Friendly Content Important?

Your website is an essential part of your online visibility, helping your business be seen by your targeted audience, while being your online store front, encouraging visitors to step inside and learn more. When you have well-written and structured content, search engines take note when crawling your site. This can increase your chances of increasing your ranking, becoming more visible in search results.

Important Components of an Effective SEO-friendly Content Strategy

Your SEO-friendly content strategy needs a comprehensive approach, focusing on three important components:

Rankings

Let's be honest, chances are you are creating content to improve your ranking in SERPs. As a result, you need to take Google ranking factors into consideration as part of your overall SEO strategy.

Google updates its algorithms up to six hundred times each year to ensure they provide the best user experience, this means having to stay updated with these algorithms, ensuring you incorporate any changes into your SEO-friendly content strategy, if needed. 

In order to improve you ranking in SERPs, you need to create high quality content that provides value to your readers, while offering an outstanding user experience (UX). Both of these will help you improve your chances of increasing your ranking, boosting brand visibility, and driving organic traffic to your website.

Search engines use bots, or crawlers, they crawl your website, indexing your website pages. To increase your changes of improving your ranking, you will need to:

  1. Create high quality content and blogs to be indexed by the search engine crawlers
  2. Place keywords strategically
  3. Use internal linking to improve navigation between your content
  4. Acquire back links to improve visibility and ranking

Content

Yes, the content you publish is what will set you apart from your competitors. It's essential you create high quality, unique, and useful content that provides readers with value. Take the purpose and value of the content into consideration throughout your SEO-friendly content strategy.

Measure

As search engine algorithms update and change, it is important to stay ahead of the changes to ensure your content remains aligned with the SEO best practices. Set KPIs and track then to see where your content strategy needs extra work, and what is working.

Analyse important elements, including:

Conclusion

An SEO-friendly content strategy involves through keyword research, carefully placement of the keywords, and creating high quality, unique, and valuable content. You need to focus on your goals, such as improving ranking, stay updated with the latest algorithms, and measure your results.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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