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How do you measure the success of an SEO campaign?
Organic search engine optimisation (SEO) is an opportunity to reach your audience and boost sales. What you want is to enjoy a good return on investment when it comes to your SEO campaign.
In order to measure the success of your SEO campaign, you have to consider key metrics, including domain authority, keyword ranking position, SERP impressions, organic traffic, conversions, and engagement rates.
Domain authority is a metric which provides insight into the quality of your website. It helps you identify if your content will rank well based on your keyword selection. If you find you are falling behind your competitors, focusing on improving your domain authority will help you improve your SEO efforts. This involves ensuring your content meets Google's E-E-A-T principles, while creating offsite content and having an effective outreach strategy.
In the early stages of your SEO campaign, the number of ranking keywords is an effective metric to measure. Some keywords may not relate to your website visitors, or you may find some keywords fall below the top ten positions.
With your online content published and ranking, it's a good time to focus on ensuring your landing pages continue to climb the ladder to the top spot of Google organic results. Remember the first spot in Google results achieve the most visitors, while position two and three also perform well. Your positioning will fluctuate based on individual keywords. When you know your ranking for keywords, it helps you identify the success of your SEO strategy.
Google's Search Console is a valuable asset, helping you determine the number of impressions your content receives. As your page improves in ranking, you can expect more search engine result pages (SERPs) impressions. This is your web pages being seen in SERPs frequently. This is important to determine if people are clicking through to your content.
Traffic is often the only metric used to analyse the success of a SEO campaign. Google Analytics can provide you with insights into your organic traffic success for specific landing pages or your website as a whole.
Engagement rates is a very useful metric that helps you understand the quality of your website traffic. Google Analytics can tell you the percentage of visitors arriving on your site and interacting with it. This means they visited more than the landing page, or they spent a long time on your site looking at the content.
Conversion rates provide valuable information on the quality of website traffic you receive through SERPs. Again, you can use Google Analytics, to select specific events as conversions, based on your business goals. Conversions can be a purchase, signing up for your newsletter, hiring your services, downloading your app, or more.
An effective SEO campaign should be measured regularly to identify problem areas, fixing issues quickly to improve your ranking on SERPs, helping you reach your audience and drive them to your website. If you are not seeing improvements in organic search results, give the expert team at Genie Crawl a call, we are here to assist.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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