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How do you optimise a website for conversions?
Website success can be measured by how it converts visitors into customers. Your goal may be to increase sales, generate leads, or improve subscriptions. When you optimise your website for conversions, you enhance website elements, making your site user-friendly and engaging, encouraging your visitors to take the desired action.
The optimisation process involves a number of different strategies, each one is designed to provide a seamless and engaging experience for your visitors, guiding visitors to take steps towards converting, such as a purchase, signing up for your newsletter, or subscribing to your online product.
Conversion rate optimisation is the enhancement of your website to improve the chances of turning website visitors into customers. It means turning passive website visitors into engaged and active customers.
There are a number of strategies you can incorporate to optimise your website for conversions:
Website speed is an important element of user experience (UX). Users tend to have no patience when it comes to slow loading websites. In this technological world, we expect quick answers from websites that load fast. A slight delay, of only a second or two, can result in your visitor leaving your website and heading to a competitor, increasing your bounce rate.
Website speed also plays a vital role in SEO. Search engines see page speed as a ranking factor, this means when you have a slow loading site, you will struggle to secure the ranking you want to achieve in search engine results pages (SERPs).
In order to boost website speed, you should:
More people are using their smart devices to search the internet, as a result, this means ensuring your website accommodates users using a variety of devices. These days having a mobile responsive website is a necessity. These sites adjust the layout, content, and functions to provide a great user experience on desktops, laptops, smart phones, and tablets.
Mobil users expect a fast website with easy navigation and functions. They should be able to scroll, pinch, and zoom with ease. Google prioritises mobile-friendly websites, along with using mobile-first indexing. Mobile-first indexing means Google uses the mobile version of a website when it comes to crawling and indexing, even if you have a desktop site. Therefore, having a mobile friendly website is essential in today's digital world.
Another important strategy for conversion rate optimisation is to create a user-friendly website, boosting the experience of your visitors. User friendly websites include:
Conversion rate optimisation needs clear and easy to understand CTAs. An effective CTA is compelling, clear, and concise, you tell your user what action you want them to take. CTAs must be strategically placed on your website to boost conversions. They are placed where users are more likely to take action, such as the end of a content, or integrated within the content, if relevant.
These are the most important optimisation techniques used for conversion rate optimisation, helping you turn your website visitors into engaged customers. When you optimise your site for conversions, you improve revenue, helping your business succeed in a competitive marketing landscape.
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