How do You Optimise a Website for Voice Search?

Looking at the latest statistics for voice search in the UK, businesses cannot afford to be left behind:

• 57% voice search users use voice commands daily
• 75% of results from voice searches ranking in the first three positions on desktop
• 8.4 billion digital voice assistances are expected to be used throughout the world by the end of 2024
• 40% of people who heard a voice advert, purchased the item advertised
• Google's voice recognition technology supports one hundred and nineteen languages
• 20% of voice search queries start with twenty five different words
• 70% of users in the UK ask about the weather
• 48% of UK consumers use voice to make purchases
• 19% of UK users will use voice search when they are out shopping
• 64% of users use voice commands while driving

SEO Strategies for Voice Search

There are a number of steps you can take to implement voice search SEO into your campaign, optimising your website for voice search, helping to drive quality traffic to your website.

Carry out a Voice Search SEO Audit

The best way to identify how your website works with voice search is to test it yourself. Carry out a SEO audit the same as you would other SEO site audits, This can include products or service pages, along with information on your business. 

Format Content for Featured Snippets

In order to do well in voice search, you need to appear in featured snippets. This means optimising your content for featured snippets, answering key queries in a format that matches the searchers intent. 

The best formats that work in voice search includes:

• Bullet points
• Tables
• FAQ's
• Ordered lists
• Concise answers to specific questions
• Use statements that can easily be repeated on a smart device

Google My Business Profile

Due to the fact that most voice searches are used when carrying out local searches, you want to ensure your Google My Business Profile page is up to date and accurate. Having an updated and accurate Google My Business Profile can help improve your ranking in voice search results. Remember to use your long tailed keywords that matches voice search queries.

Boost Authority

Domain authority is important to your SEO success. When you are seen as authoritative in your industry, your ranking can be boosted. To be an authority, you need a proven SEO strategy that incorporates voice search, encouraging back links from other websites, while offering the highest quality, unique, and relevant content that provides value to the user.

Conclusion

Voice search is still relatively new and an emerging technology. With seventy one percent of consumers preferring voice search over typing, it is essential for businesses to incorporate voice search into their SEO strategy, boosting your online presence and driving quality traffic to your website.