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How do you optimise for Bing SEO?
When you talk about search engine optimisation (SEO), most people automatically refer to Google, the search engine market leader with over ninety percent market share. When you overlook other search engines, including Bing, you are missing out on opportunities to market your brand and reach your target audience.
Yes, as with Google, Bing uses algorithms to determine what pages to rank in its search engine results pages (SERPs). It places a lot of emphasis on social signals, exact match domains, keyword relevance, and domain age.
In order to optimise your website for Bing, you need to:
Bing pays close attention to the quality of the content that you publish, ensuring it is high quality, relevant, and adds value for the user. This means you want to focus on creating original, unique, and informative content that meets your target audience's need. Use relevant and targeted keywords naturally throughout your content to boost visibility on Bing SERPs.
It is important to optimise your on-page elements, such as keyword research, page titles, headings, image alt tags, and meta descriptions. The content should be well structured with all pages offering clear headings and subheadings.
Bing places a lot of emphasis on social signals, so ensure you build an active presence on social media platforms, including LinkedIn, Facebook, Instagram, and others. Encouraging social sharing of your content and engaging with your audience boosts your online authority.
Bing also places a lot of emphasis on local searches, making it important for brands to have a local presence. Your website must be optimised for local SEO, including your business name, telephone number, address, and local keywords. Create a Bing Places for Business listing to boost brand visibility.
Backlinks are an important ranking factor when it comes to Bing SEO. Focus on acquiring high quality backlinks from authoritative websites that are relevant to your industry. Make use of guest posting, creating high quality and valuable content, and influencer marketing to attract links, growing your authority and ranking in Bing SERPs.
Mobile optimisation has become essential in offering outstanding user experience, along with helping you improve ranking in SERPs. Bing also prioritises mobile-friendly websites, offering a pleasant experience no matter what device your visitors are using. Mobile-friendly designs are responsive, with fast page load times, and easy navigation.
Bing offers webmaster tools, providing website owners with valuable insights into the performance of your website. When you use these webmaster tools, you can monitor indexing status, keyword ranking, crawl errors, and lots of other data, helping you make informed decisions regarding your Bing SEO strategy.
As you work on your Bing SEO strategy, using Bing Webmaster Tools, you will identify areas that need improvement. Constantly monitor and adjust your SEO strategy, ensuring you align with Bing's algorithm, while ensuring you continue to provide your audience with a good user experience (UX).
Website owners focus extensively on Google SEO, and while Google does dominate the search engine industry, you will also want to optimise for Bing, helping you improve visibility, and reach a wider audience.
Having a good understanding of the algorithms used by Bing, while implementing effective strategies, you can improve your website performance on this search engine. We know how time consuming SEO can be, and now you need to focus your strategies for two search engines. Partnering with a digital marketing agency with experience in SEO can be a useful and vital strategy, helping you improve brand visibility in SERPs, and drive organic and quality traffic to your website.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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