How do you optimise for organic search?

You are here:Home»Knowledge Centre»SEO Knowledge Centre»How do you optimise for organic search?

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

How do you optimise for organic search?

How your website ranks in search engine results pages (SERPs), determines how much organic traffic your website generates. In order to acquire more website traffic, there are optimisation tactics you can use. These tactics range from simple steps to time-consuming and complex tasks.

Optimising for Organic Search

The tactics we recommend in order to effectively optimise your website for organic search includes:

Get to Grips with Google's Ranking Algorithm

Before you can start optimising for organic search, you need to know why SEO is so important. You need to bear in mind that Google updates their search algorithm almost every day, so it's important to stay updated at all times.

In order to identify if Google has updated their algorithm that is now effecting your website, you can check your metrics on Google Analytics. Any big changes, means you may be struggling with a recent update.

How do you optimise for organic search?
GET YOUR FREE ONLINE QUOTE

Create an Effective Backlink Strategy

Backlinks are seen as a vote of confidence from another website. Backlinks are incoming hyperlinks that drive traffic from another website to content on your website. It shows your site as authoritative, trustworthy, and credible, both to website visitors and search engines.

Create Unique, High Quality, and Relevant Content 

Google loves content, especially fresh, unique, high quality, and relevant content. One of the most common Google penalties that websites get is having duplicate content, which showcases your website as spam. It is important to be consistent in creating high quality content that is unique and original for each of your website pages or blog posts. 

Ensure Your Website is Mobile-Friendly

One of Google's major updates surrounds mobile optimisation, If your website is responsive, designed to work across any device, any screen size, any screen location, and any operating system, then you are on a path to success. If your website is not mobile friendly, you may not see an improvement in your ranking, which will result in your not achieving a high volume of organic and quality website visitors.

Do Keyword Research

The aim in optimising for organic search is to rank highly for your targeted keywords and phrases. Create a keyword list that will become the most important part of your content strategy. Use long-tail keywords in your content, including those that are geographically focused, especially if you are targeting your local audience.

Create Meta Descriptions

A meta description is a preview of what your website content is bout. It needs to be attractive, encouraging users to click on your link in SERPs. Don't forget to use your chosen keyword in your meta description, helping users and search engines identify the focus of your page.

Start a Blog

Starting a blog is quick and easy, but in order for it to aid in your organic search optimisation, you need to be consistent. Blogging is essential to your online success, helping to drive new and relevant traffic to your website. In fact, websites with blogs have ninety seven percent more indexed links.

Make Your Content Easily Readable

In order to keep your website visitor on your page for longer, increasing dwell time and reducing bounce rates, you will want to ensure your content is easily readable. Use a clean and clear design with a simple font. Focus on readability, with short sentences, and paragraphs, while making use of bullet points, subheadings, and numbering.

Make Your Website Secure with HTTPS

When you have a secure website, you show you are trustworthy and reliable to your audience, while meeting Google's ranking factors, which have been in effect since 2014. An SSL certificate, shows your site is secure, reassuring your customers that they can use their credit card on your website with confidence.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.