How do you optimise for organic search?
How your website ranks in search engine results pages (SERPs), determines how much organic traffic your website generates. In order to acquire more website traffic, there are optimisation tactics you can use. These tactics range from simple steps to time-consuming and complex tasks.
The tactics we recommend in order to effectively optimise your website for organic search includes:
Before you can start optimising for organic search, you need to know why SEO is so important. You need to bear in mind that Google updates their search algorithm almost every day, so it's important to stay updated at all times.
In order to identify if Google has updated their algorithm that is now effecting your website, you can check your metrics on Google Analytics. Any big changes, means you may be struggling with a recent update.
Backlinks are seen as a vote of confidence from another website. Backlinks are incoming hyperlinks that drive traffic from another website to content on your website. It shows your site as authoritative, trustworthy, and credible, both to website visitors and search engines.
Google loves content, especially fresh, unique, high quality, and relevant content. One of the most common Google penalties that websites get is having duplicate content, which showcases your website as spam. It is important to be consistent in creating high quality content that is unique and original for each of your website pages or blog posts.
One of Google's major updates surrounds mobile optimisation, If your website is responsive, designed to work across any device, any screen size, any screen location, and any operating system, then you are on a path to success. If your website is not mobile friendly, you may not see an improvement in your ranking, which will result in your not achieving a high volume of organic and quality website visitors.
The aim in optimising for organic search is to rank highly for your targeted keywords and phrases. Create a keyword list that will become the most important part of your content strategy. Use long-tail keywords in your content, including those that are geographically focused, especially if you are targeting your local audience.
A meta description is a preview of what your website content is bout. It needs to be attractive, encouraging users to click on your link in SERPs. Don't forget to use your chosen keyword in your meta description, helping users and search engines identify the focus of your page.
Starting a blog is quick and easy, but in order for it to aid in your organic search optimisation, you need to be consistent. Blogging is essential to your online success, helping to drive new and relevant traffic to your website. In fact, websites with blogs have ninety seven percent more indexed links.
In order to keep your website visitor on your page for longer, increasing dwell time and reducing bounce rates, you will want to ensure your content is easily readable. Use a clean and clear design with a simple font. Focus on readability, with short sentences, and paragraphs, while making use of bullet points, subheadings, and numbering.
When you have a secure website, you show you are trustworthy and reliable to your audience, while meeting Google's ranking factors, which have been in effect since 2014. An SSL certificate, shows your site is secure, reassuring your customers that they can use their credit card on your website with confidence.
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