How do you optimise landing pages for SEO?

With your choice of keywords, along with those noted from your competitors, you will want to use a free online keyword planning tool, such as Google AdWords Keyword Planner. Free online tools will provide additional suggestions, helping you select the most relevant keywords.

Title Tag

Title tags are important to search engine crawlers, introducing them to your landing gage. You have only a few short seconds to make a good first impressions on a user, while you have only seventy characters to make a great first impression on a search engine bot.

Select your targeted keyword and add it to your title tag. This ensures that search engines know the content of your landing page. While you have seventy characters for a title tag, it's recommended to keep it to around sixty to sixty five characters for the best results.

Meta Description

Meta descriptions are the billboards for search engines, shown just below your website title and URL. It is important to note that search engines can choose a section of our content to display at a meta description, when written well, you have a better chance of it appearing in search engine results pages (SERPs).

When it comes to your meta description, keep it concise and to the point without exceeding one hundred and sixty characters. Ensure to add your targeted keyword with a clear call to action, encouraging users to click on the link and visit your landing page. Meta descriptions should be written for users, not for search engines.

URL

Using your targeted keyword in your URL is appealing to search engines. Your URL should be very short and to the point, as you don't want it looking like spam, you want to enhance User Experience (UX), not damage it.

Headline

Create a catchy headline that has users and search engines wanting to find out more. Put your keyword in your headline, if it looks and sounds natural.  This helps the search engine crawlers identify that the landing page has the relevant content to display in results. Headlines use a h1 HTML tag, showing that this is the headline.

Content Creation

As search engines algorithms evolve and improve, they are now able to understand the concept behind the content you publish. You should focus on creating unique, valuable, and informative content that encourages users to take action. 

Conclusion

Creating an outstanding landing page for SEO doesn't have to be daunting and overwhelming. Optimising your title tag, meta description, URL, headline, and content, you will appeal to your users and search engines, helping to improve your SEO in the long run.