How does content localisation improve global reach?

Localisation and Internationalisation – What’s the Difference?

It's not uncommon to confuse content localisation with internationalisation. The terms have different meanings with internationalisation focusing on the designing of content and products that can be adapted for different regions, while localisation is the actual adaptation.

If you are a UK based business internationalising by expanding into the United States, for example, once the expansion takes place, content localisation ensures your content appeals to your new audience, taking their regional and cultural specifics into consideration. 

Why Consider Content Localisation?

If you are still wondering if you should include content localisation in your strategy, here are some of the top reasons to do so:

International Expansion

Content localisation helps audiences familiarise themselves with your brand, generating interest before the expansion is completed.

Reach a Wider Audience

When you use content localisation you reach a larger audience, enabling you to reach customers throughout the world with ease.

Improve Engagement and Conversions

Customers prefer businesses that engage with them in their own language, improving engagement and conversions.

Competitive Edge

That's right, when you use content localisation, you gain an advantage over your online competitors by understanding and adapting to cultural differences.

The benefits of content localisation is extensive from enhancing relevance to boosting user experience and market reach. It gives you a competitive edge in a global marketplace, ensuring your content is culturally aligned with your target audience. This helps to improve customer satisfaction, helping to boost brand loyalty, while demonstrating your commitment to meet local preferences and needs.

Types of Content Localisation

There are three types of content localisation you need to be aware of:

1. Linguistic – this involves the translation of text, modifying content to suite the linguistic preferences of the area
2. Cultural – addresses cultural norms and sensitivities, adapting content to work alongside local values, taboos, and customs
3. Technical – focusing on modifying products and content to comply with local technical standards, such as formatting currencies, dates, and any regulatory requirements.

Conclusion

Content localisation is imperative for any business that wants to expand their reach into other global areas. Taking local customs, languages, and preferences into consideration, you can tailor your content to reach the right audience. Do you need assistance with your content localisation? Give Genie Crawl a call today and let us assist you in gaining momentum in a new location today.